Michelle Maldonado

- Oversee and curate content for LinkedIn and Instagram to enhance brand presence. - Coordinate with the website vendor for maintenance, updates, security, and redesigns. - Act as the liaison for trade shows, coordinating logistics and providing on-site support. - Manage and coordinate activities related to SUSTA (Southern United States Trade Association) initiatives and projects. - Assist in developing and distributing external communications and coordinating events. - Design and produce materials for employee engagement, such as newsletters, digital bulletin boards, table tents, and desk messages. - Provide assistance including digital business cards, PowerPoint layout, imagery cleanup, logo and letterhead requests. - Oversee internal messaging and ensure consistent corporate communication. - Assist with travel arrangements and calendar management for the executive team. - Other Duties: Perform other duties as required and assigned

Evaluate risks across finance, operations, and regulations, crafting strategies to tackle them head-on Communicate effectively with clients and vendors to address concerns, share risk insights, and strengthen partnerships. Guides clients on risk management best practices, offering tailored solutions to meet their needs and expectations.

As an intern, I provided support to my colleagues, assisting in the production of designs, writing, and editing. My adept research skills allowed me to find compelling photos, stories, and content that enriched our projects. Additionally, I created engaging social media content, effectively connecting with our target audience. Beyond that, I efficiently managed reception duties, handling photocopying, phone calls, messages, and mailing tasks. I played an active role in event preparation, working during events, and ensuring seamless cleanup afterward.

Winner of the Mosaic Award for diversity and inclusion within a campaign. Collaborated with team members to organize, execute, and present a complete integrated communications campaign that included situation analysis, marketing strategy, creative strategy, execution plan, concepts for traditional and nontraditional media, sales promotions, public relations, budget, and post-campaign analysis. Presented the campaign material in an engaging and entertaining manner with three other team members in front of an audience and judges.

- Learned about national and local media outreach to help build brand reputation. Successfully pitched and placed stories. - Conducted media audits to help inform communication strategies for national retail and consumer brands. - Helped build a PowerPoint deck that was successfully used in a client meeting to continually build client trust. - Collaborated with team members in to conduct research and participate in communication strategies to develop client pitches.

- Greeted and welcomed guests and provided them with a positive first impression of the organization - Answered client calls to provide the necessary information needed to make sure everything ran smoothly as well as used my bilingual knowledge in Spanish and English to effectively communicate as needed. - Provided administrative and clerical support - Managed digital and hard-copy filing systems - Maintained office organization by cleaning and organizing office daily and checking office supply inventory weekly and re-ordering supplies as needed

- Scheduled long-form and breaking news stories to Twitter, Facebook and Instagram with over 50,000 followers total. - Managed branding and engagement for Lifestyle and Sports Twitters through polls, campaigns and live tweeting. - Curated and implemented Instagram campaign with a goal to reach 10,000 follows by May 2021. - Analyzed social media engagement with Hootsuite and Google Analytics to target specific audiences.

- Skilled in efficiently managing inquiries, directing calls, and resolving issues promptly. - Experienced in scheduling appointments and coordinating meetings with accuracy and attention to detail. - Proficient in delivering exceptional customer service, ensuring positive guest experiences. - Capable of multitasking effectively in a fast-paced environment, handling diverse responsibilities with ease. - Possess strong communication skills, effectively interacting with clients, colleagues, and management. (and used my bilingual services as needed) - Assisted in scheduling several social media posts for the company's official Facebook page.