Michelle Gilbert

I established and scaled a multi-discipline, high performing, geographically dispersed team for a new company vertical established in 2021. I now lead several teams and leaders focused on finance, business operations, disclosure strategy, business intelligence and data engineering. I oversee delivery of data driven insights, develop investor materials, manage business planning and operations and own budget development and management. I act as a liaison between executive teams at our parent company and functional teams at Indeed to align strategic direction, communicate progress on key initiatives and develop and track shared metrics/targets.

As a member of a central Business Intelligence Leadership team, I led a team of subject matter experts who acted as product owners of cross functional Enterprise data solutions. Partnering cross-functionally and bridging technical and business functions, I combined my expertise in revenue recognition principles with my knowledge of Indeed products to build and scale single source of truth data solution for revenue reporting and analytics. I hired and built a new team to expand capabilities to other enterprise solutions, portfolio management, customer education and consulting.

I hold a dual role with Indeed’s parent company, Recruit Holdings Co.

• Developed strategy, process and analytics framework for pricing office space and memberships • Created models to support strategic decisions such as partnership discounts, new market entry and enterprise rate structures • Implemented monthly business performance reviews with Sales Managing Directors and location General Managers • Managed and mentored a Senior Business Analyst

• Oversaw development and implementation of strategic growth initiatives and financial operations for the UK market • Created country level P&Ls and cost allocation methodologies • Developed and tracked KPIs, including key account penetration, customer churn, new product conversion and promotion ROI • Modeled and analyzed business driver financial impact • Led budgeting / forecasting, including establishment of new projection models for revenue, operating expenses and headcount • Produced and presented monthly and quarterly business review presentations for Senior Leadership meetings

• Financial, analytical and strategic support across marketing, sales and operations • Digital analytics including web and app KPIs, paid/unpaid channel attribution, conversion funnel and join flow, digital marketing ROI; partner with marketing and technology teams to optimize web, app and digital marketing performance • Customer Lifetime Value (LTV) analysis and predictive models • Executive and Board of Director presentations

• Performance dashboards, executive presentations and daily reports • KPI tracking and forecasting including funnel/cohort/conversion performance, retention, LTV, ROI, seasonality, price/offer impact and digital marketing performance • Short and long range financial budgets, forecasts and variance analysis

• Marketing budget management, resource prioritization, month close process • Financial and operational performance reports and presentations • Strategic planning, marketing planning and financial modeling • Participated in development of marketing metrics framework • Company/industry research and fundamental analysis

• Financial operations, including month close, revenue/cash management, variance analysis, budgeting, long range plan forecasting • Performance analysis, subscriber tracking, metrics • Contract negotiation support, including financial modeling, sensitivity analysis, deal structure guidance

• Renewal, billing and gift subscription acquisition for three magazines through data-driven direct marketing strategies • Marketing plans, multivariate tests and customer segmentation schemes

• Case study reports identifying best practices in marketing, pricing and packaging • New market and business opportunities assessment through evaluation of industry dynamics, trends and incremental revenue potential