Michel Couture

Director of Operations & Digital Transformation @ EstateX

About

Co-founder and operations leader working at the intersection of real estate, blockchain technology, and digital asset infrastructure. My focus is on building platforms that modernize real estate investment by improving transparency, liquidity, and global accessibility. I have led initiatives across PropTech platforms, real estate tokenization ecosystems, and blockchain-enabled transaction systems, helping bring traditional property markets into the digital era. My experience spans digital transformation, operations strategy, and growth leadership within companies developing next-generation real estate investment and transaction technologies. Throughout my career, I have worked with teams building platforms that combine AI, blockchain, and real estate infrastructure to simplify transactions, reduce friction, and expand investment opportunities to a broader global audience. Areas of focus include: • Real Estate & PropTech Innovation • Digital Assets & Blockchain Strategy • Real Estate Tokenization & Investment Platforms • Operations & Digital Transformation • Growth Strategy & Market Expansion • Technology-Enabled Real Estate Transactions I am particularly interested in the continued convergence of real estate, blockchain, and digital finance, and the role these technologies play in creating more accessible and efficient property markets worldwide.

Country

City

Canada

Industry

Wine & Spirits

Skill

Digital Marketing, Marketing Campaign Management, Blockchain Technology, PropTech Marketing, Tokenized Real Estate

Experience

Director of Operations & Digital Transformation

EstateX

2025-8 - Present · 1 yr 1 mo

California, United States

Operations Leadership | Real Estate Tokenization | Digital Platforms Lead operational strategy and digital transformation initiatives for a blockchain-powered real estate investment platform focused on democratizing access to property ownership through tokenization. Responsible for scaling platform operations, improving investor experience, and integrating blockchain-based financial infrastructure within the real estate ecosystem.

Head of Digital Marketing

Propy Inc.

2019-6 - 2025-7 · 6 yrs 2 mos

Miami, Florida, United States

Led global digital marketing strategy for a pioneering PropTech platform combining AI and blockchain technology to modernize real estate transactions. Responsible for building brand visibility, driving platform adoption, and supporting market expansion for blockchain-enabled title and escrow services. Key responsibilities and contributions include: • Directed digital marketing strategy for a blockchain-enabled real estate transaction platform processing billions in property closings • Managed global marketing campaigns to promote AI-driven real estate transaction automation and blockchain title services • Developed growth strategies across content marketing, paid acquisition, partnerships, and community engagement • Worked closely with product, legal, and leadership teams to position Propy’s technology within regulated real estate markets