Michael Vong

We at GRA understand evolving consumer demand, retailer strategies and the trends that are altering the retail landscape. We are Passionate about Retail and retail Management, and as such we use our International expertise, local market knowledge, and our industry connections to provide you with the bespoke retail management solutions. For Retail Property Developers, and Operators, we will provide you with the tools and resources to achieve optimal returns on your investment. For Retailers looking to enter or expand in a market, we will find you the right space in the right location and at the right price.

Ensure the development and the profitability of the company’s shopping mall business. Define the tenant-mix of each site, select and negotiate with potential operators the lease agreement terms and conditions. Coordinate the day to day operations and the commercial activities of the shopping mall and food court.

Improving performance of the retail centers, driving marketing strategy, planning tenancy mix and developing a high performing local team. "Delivering asset performance and end-to-end customer experience through operational efficiency and marketing"; 1. Strengthen operational capabilities, training & developing local team for our current 21 retail centers. 2. Develop system capabilities to ensure the highest level of operation efficiency, introduce and execute regional Best Practices in shopping center management. 3. Since the past 2.5 years, have been involved with the opening, setting up of 9 neighborhood and regional Centers across Myanmar. 4. Category, tenant Mix planning, shopping center marketing and retail leasing.

Providing retail consulting services (pre-center opening / transitional management) in Vietnam, Cambodia, Laos and Myanmar. "Understanding consumer behavior and how that drives demand in retail centers and the ability to translate my breadth of experience into practical advice that clients can implement quickly for a strategic gain at all stages in the process".

Providing retail property consultancy to Vietnam's 2 newest, and largest shopping centers each 230, 000 m2 in size located in Hanoi.

Managed my second asset here; a modern 35, 000 m2 shopping center in a mixed-development project in busy Hanoi.

. Launched a brand new 30,000 m2 retail centre in downtown Hanoi; - responsible for tenant management, Staffing, Finance, Marketing, Operations and Leasing functions. • Communication strategies that promoted the positive attributes of this mixed-use project, driving high shopper traffic to the mall, and growing shopper Yield. • Introduced Best-Practice SOPs • Trained the local team.

Managed a "from ground-up" new 300,000 sq ft shopping centre in Terengganu from launch to profitability, developing business plans & marketing strategies to maximise returns, with full responsibility for P&L. Involved in Leasing, Staffing, Finance, Marketing communications and Tenant Management with support from Suria kLCC Management. Challenges involve creating a conducieve trading environment for tenants through efficient operations of the Centre, driving foot Traffic to the Centre and encouraging higher consumer Spend considering the diverse demographics profile of the community.

Supply authentic Branded Merchandise, sourced from factory over-runs and customer-cancelled orders, direct to wholesale distribution channels, and also to end consumers via e-commerce applications. Also buying agent for some private labels.

"End-to-end Logistics" driving the commercial aspect of manufacturing by translating sales forecasts into effective production schedules that is supported by purchasing the relevant raw materials and packaging supplies at optimum costs. Also managing the warehouse to ensure optimal inventory levels, and striving for customer service excellence through On-Time order deliveries.

Supervised start-up of lifestyle Duty-Free Shopping Village on resort island and managing the daily retail operations of 20 shops. Duties included staff recruitment, training, finance, warehouse, customer service and localised marketing campaigns targetting hospitality organisation i.e. hotels, travel desks, government tourism agencies. Report to expatriate manager and indirectly to HQ in Amsterdam, Holland.

Managing the retail operations division, responsible for 5 retail stores across the country. Responsibilities cover day-to-day retail operations,in-store visual merchandising, store security, customer service, engineering & maintenance and store refurbisment projects.