Michael Masone

- Lead end-to-end OOH strategy and account management for Havas partnership, ensuring campaigns align with business objectives and deliver measurable results for all clients. Overall billings upwards of $50MM. - Oversee planning, budgeting, execution, and optimization of OOH campaigns across all formats, using data, tools, and audience insights to drive effectiveness. - Manage and mentor a team of direct reports, providing coaching, feedback, and development to elevate performance and collaboration. - Build and maintain strong relationships with senior-level client, agency, and vendor stakeholders across multiple markets; plans ranging from $10K - $10MM - Identify and develop new revenue opportunities through proactive strategic recommendations, category insights, and creative OOH solutions. - Partner cross-functionally with internal teams (Production, Finance, Creative, Digital, Product) to ensure flawless execution and operational excellence. - Drive strategic account growth through annual planning, pipeline forecasting, and consistent delivery of best-in-class client service. - Present strategic recommendations, campaign results, and growth opportunities to executive-level clients and agency partners. - Monitor emerging media trends, technologies, and partners to bring innovative approaches to clients and internal teams. - Ensure contract compliance, process adherence, and accuracy across all reporting, documentation, and campaign deliverables. - Grew key accounts through improved strategic planning and proactive opportunity identification. - Strengthened client retention by enhancing communication, improving delivery quality, and elevating the overall partnership experience. - Streamlined workflows and introduced best practices that improved team efficiency and campaign accuracy such as innovative dashboards and reporting documents. - Push for increased adoption of OOH and increased overall campaign performance.

- Day-to-day point of contact and client services lead for all Havas Boston accounts. - Responsible for managing, developing, and growing business with Havas for PUMA, Fidelity, BCBS MA, Bob’s Discount Furniture, and Stop & Shop, among others. - Engages marketing, digital solutions, and client fulfillment teams as needed to create data driven and strategic OOH media campaigns. - Supports Director & VP with reporting, client development opportunities, and problem resolution while empowering client associates to plan effectively and grow in their roles.

Taught an online media planning and buying class at Marist College for the Fall 23' Semester. Dean reached out as college of Advertising needed someone to teach Media Planning and Buying in the 21st Century as previous Professor / Department Chair had retired.

- In-market national expert for OUTFRONT Boston’s multitude of media formats including bulletins, posters, wallscapes, spectaculars, towers, and various rail, bus, and subway formats. - Provides OOH recommendations and proposals for national and local clients seeking to advertise in the Boston area. - Expert in creating meaningful and impactful OOH plans and packages while providing invaluable insight to clients and agency partners across the country.

- OOH team from Zenith merged with parent company Publicis Groupe to join PMX (Publicis Media Exchange) to handle buying across all Publicis Media agencies (Zenith, Starcom, Spark, Blue 449, Digitas) - Managed cost effective, efficient, and targeted out of home advertising campaigns in both the traditional and non traditional space - Negotiated rates to ensure the best possible ROI for clients across various markets and tactics - Supervised $30MM+ in OOH billings for FY19 - Ensured client billing and reporting was accurate - Maintained positive working relationships with a multitude of vendors, clients, and account teams - Day to day accounts included Dunkin’, Novo Nordisk, Mondelez, USAA Bank, Luxottica, Ocean Spray, & Autism Speaks (pro bono) - Additional experience in the healthcare, fashion, and cosmetics categories - Lead on Out of Home training and development for new hires within the Publicis Media family

- Developed efficient media buying strategies across both out of home and print media; obtaining the best possible ROI for the client - Planned, negotiated, and executed localized out of home and print campaigns for several large clients in the healthcare and entertainment industries, as well as in the pro bono space. - Concentrated Markets include Denver, Dallas, LA, Vegas, Houston, NYC - Maintained positive working relationships with a multitude of vendors and publications nationwide - Coordinated with strategy and account teams to ensure clients needs are being met

- Analyzed objectives, budgets, and strategies across both out of home and print media to obtain the best possible ROI - Negotiated and executed localized campaigns for several large clients in the fashion, cosmetic, banking, and healthcare industries, along with pro bono work - Maintained positive working relationships with a multitude of vendors and publications nationwide - Conducted research that guided media buying practices throughout the Local Investment Department - Ensured campaigns ran smoothly from beginning to end and that all parties involved are satisfied - Coordinated with strategy teams to ensure clients needs are being met in the local space

Training and development within both local strategy (Verizon Wireless and FiOS) and local investment (Print, Broadcast, and OOH)

- Maintained office computers, printers, tablets and website/email system when not out in the field. - Managed online display & social media campaigns - Cataloged and uploaded available inventory to website and e-commerce site. - In-house technology consultant - Ensured proper filing of paperwork and related forms from team members

- Responsible for the installation of office cubicles and furniture at various worksites. - Manages crew and facilitates in delivery of product, from warehouse to job. - Encourages a positive workplace environment

- On campus job while attending school. - Was responsible for cash registers, floor, back room, etc. along with coworkers. - Allowed me to earn money at school while gaining some customer relations experience.