Michael Suh
Director, Website Content @ Human Rights Campaign
About
I'm a digital project manager, producer, and strategist with over 15 years of experience leading web and digital projects across a range of sectors which include agencies, nonprofits, and associations. My expertise spans web content and production management, digital strategy and marketing campaigns, site migrations, and the delivery of dynamic digital products. From databases, interactive maps, and page layouts to brand collateral, annual reports, and marketing campaigns, I manage projects from concept through launch with a strategic and detail-oriented approach. I also bring hands-on experience with rebranding efforts, including logo development and visual identity design. I love sitting at the intersection of marketing and technology, and enjoy collaborating with different teams of visual and UX designers, web developers, communicators, marketers, and researchers to bring ideas to life.
United States
Washington
Internet
Vendor Management, Business Process Improvement, Digital Project Management, Web Project Management, Web Content Production, Web Content Management, Web Site Production, Content Management, Content Strategy, Digital Marketing, Digital Strategy, Marketing Communications, Marketing, Creative Content Production, WordPress, Elementor, Drupal, Cloudinary, Sitecore, Business Analysis
Experience

Manager, Web Experiences
Washington, District of Columbia, United States
● Served as product owner, content manager, and subject matter expert for organization website natgeo.org and microsites for flagship programs totaling over $17 million in funding; managed digital asset management system and established and maintained governance across digital platforms ● Acted as project manager for web replatforming work towards site relaunch in 2026 on headless content management system (from WordPress to Sanity), working closely with technology teams, visual and UX designers, internal stakeholders, and external research and development vendors ● Created business requirements for new digital platforms and site features, and oversaw the buildout, testing, and implementation of new products and functionalities, ensuring proper integrations with other tools in the digital ecosystem ● Collaborated with stakeholders to create campaign sites and pages for new programs, partnerships, and initiatives, such as the multi-million dollar, multi-year brand campaign “Wonder Awaits,” National Geographic Live, Photo Ark, Perpetual Planet Expeditions in partnership with Rolex, and annual reports ● Drafted and implemented workflows and intake processes for web and digital projects, creating forms and automations to increase productivity across the division ● Implemented third-party integrations such as email capture forms for marketing campaigns, ensuring content and data were in alignment with Salesforce, Formstack, and other applications ● Managed the creation of user accounts and access to system software for consultants in the Engagement & Marketing Strategy team, using Jira to maintain staff records ● Assumed interim leadership and responsibilities while Senior Director, Digital Engagement was on parental leave, maintaining planning and production continuity

Web Manager
Washington, District of Columbia, United States
● Worked alongside Director of Digital Marketing to manage full site redesign for thenationalcouncil.org in conjunction with external design/development firm, from discovery, content migration, development, and launch ● Managed main organization website and ancillary sites including Mental Health First Aid (mhfa.org) and partner websites (bhthechange.org, ysbirt.org, etc.) ● Served as project manager for web and digital projects, working as liaison between developers and internal and external stakeholders, to create microsites, toolkits, change packages, and digital interactives ● Maintained project-specific resource libraries across sites, consisting of documents, videos, and audio ● Ensured proper tracking tools were added and updated to websites, and generated weekly and ad hoc reports on web statistics

Project Manager
Washington, District of Columbia, United States
● Managed digital and website redesign projects built in Drupal and WordPress for clients including nonprofits, associations, and universities; oversaw and managed project budgets and resources ● Worked closely with visual designers, user experience designers, and developers to deliver products and projects, ensuring the project remains on time and under budget ● Incorporated design thinking methodologies during project discovery and beyond to manage the creation of human-first products ● Established and maintained client relationships, both for active website and digital product builds and maintenance and hosting clients, and served as first point of contact for client communication ● Performed quality assurance testing for bug fixes and deliverables ● Provided training for stakeholders on content management systems and site usage upon delivery

Associate Digital Producer
Washington D.C. Metro Area
● As part of Accenture Interactive/Fjord, worked with teams of interaction and visual designers and researchers to create human-centered design products and solutions for federal clients ● Maintained and updated project plans based on changes in scope, budget, and deliverables, and implemented clear collaboration and communication between project and account teams ● Communicated with clients of varying sizes to ensure project delivery, and translated clients’ wants and needs to internal teams to adhere to overall project goal ● Assisted with creating rough order of magnitude (ROM) reports for potential projects, and provided cost and resource projections and estimates for existing projects

Web Manager
Washington, District of Columbia, United States
● Launched a new website in Drupal content management system (CMS) in partnership with external design firm and internal design team as part of an overall rebranding project, including a new name, logo, brand identity, messaging, and all related collateral ● Prioritized needs for the new website by conducting internal and external user and stakeholder interviews to gather information on website usage, content analysis, and taxonomy ● Maintained website and blog by posting relevant content, showcasing recent and timely publications across pages, and publishing reports and other resources ● Developed and updated a mobile app and website using CrowdCompass for the 2016 Assets Learning Conference, a biennial conference focused on asset building ● Used Google Analytics and other digital analytics tools to report on overall site usage and data, and to optimize and leverage existing and future web content

Web Content Manager
Washington, District of Columbia, United States
● Managed, monitored, and approved website updates, page creation, and other digital content created via SharePoint by staff members across all departments of the organization ● Maintained and updated the ACE2016 annual meeting website, and leveraged best practices from previous role to implement plugins and new features ● Used CrowdCompass to develop and update ACE2016 annual meeting mobile app with conference schedules, venue and area maps, speakers, sessions, and other general information ● Collaborated with Director of Web Strategy to test and implement site upgrades, redesigns, server migrations, and other web-related projects

Associate Digital Producer
Washington, District of Columbia, United States
● Managed digital production and dissemination processes for survey research reports published across eight research areas of the Center ● Led members of graphic design, web development, research, and communications teams to plan, coordinate, and implement digital and web products in conjunction with report releases ● Used WordPress content management system (CMS) to publish, edit, and format digital content, and ensured content was optimized for search engines ● Worked with Editorial team to create social media campaigns and content for Facebook and Twitter, including infographics and data cards

Marketing Technology Assistant
Washington, District of Columbia, United States
● Assumed the majority of Marketing Technology Manager duties and responsibilities while incumbent was on leave and when they stepped down from their position ● Collaborated with design and marketing teams to create and test collateral and templates for external marketing mailings ● Created updates to the firm’s external and internal website content, including practice area descriptions, attorney biographies, and proposals and marketing materials ● Worked with Tikit (email marketing software) and InterAction CRM to maintain database integrity and create event invitations, client alerts, and newsletters

Intern
Washington, District of Columbia, United States
● Interned for the Diversity department and the Workplace Project department in the fall and spring, respectively ● Carried out research into employer non-discrimination policies of Fortune 1000 for the Corporate Equality Index, an annual report focused on policies and practices relevant to workplace diversity ● Developed the OurFamiliesCount.org website, a public education campaign to encourage participation of LGBT families in the 2010 Census ● Provided general administrative and digital support, including website updates, fact checking, and editing
Michael Suh's Contact Information
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