Michael Hackmer

Government Contractors aims to empower individuals and businesses to succeed in government contracting by providing an integrated platform combining career opportunities, professional education, and market intelligence—making the $773 billion federal marketplace more accessible. Intelligence Services Over the course of the year, we are planning to roll-out a series of GovCon intelligence services and offerings, including but not limited to: Agency and Business Profiles Agency Reports Government Contract Search Careers With the emergence of AI and changing policies across business and government, career resources and job listings are important. One of the key features will we launch with is a Careers section that can be used by job seekers and employers. Services will include: Job board with positions in government or for work related to government contracting Agency and Company profiles Career Resources (including Human and AI Resume Review Service) Monthly Webinars Learning and Skill Building Government contracting is a complex business, and the use of AI and other technologies is rapidly changing the skills needed to be successful. Throughout 2026 we will add courses and webinars on topics designed to enhance your skills and provide the knowledge you need to master new technologies and changing regulations. Assessments and Surveys A critical component to success in government contracting is understanding both the marketplace as well as your own operations. In the late Spring of 2026, Government Contractors will launch assessments and surveys designed to help gain deeper insight into these two areas. Marketing and Sales Services At Government Contractors, we can help. Under a strict NDA, your company can be assigned a team of professionals to help build a winning marketing and sales strategy.

As a key leader at Hackmer, a digital agency focused on AI-driven marketing, sales, research and technology implementation this role involved spearheading comprehensive digital strategies for a diverse portfolio of B2B, B2G, and B2C clients. The focus was on architecting and executing end-to-end solutions that ranged from high-level market research and persona development to the technical implementation of websites, CRM, and marketing automation platforms. Core Accomplishments & Expertise: Integrated Digital Strategy & Content: Directed content optimization and digital marketing strategies, including full-scale SEO audits, website usability analysis, copywriting, and video storyboarding. Created and managed successful content marketing, email, SEO, and social media campaigns for notable clients like Calvert Education, K12, Leidos, ISO Group, and INSIGHT Into Diversity. Marketing Technology (MarTech) & CRM Implementation: Led the implementation and optimization of sophisticated CRM and marketing automation solutions. This included platform evaluation, e-mail management, analytics, reporting, and complex data field mapping to third-party systems. Hands-on expertise with HubSpot, SharpSpring, IBM (Silverpop), and Salesforce (CRM & Marketing Cloud). Web Development, UX, & Analytics: Oversaw website, UX, and CMS modifications to build customer-centric digital experiences. Managed projects across Ruby on Rails, WordPress, Drupal, and Adobe Experience Manager (AEM). Analyzed Google Analytics and e-mail campaign data across over 100 sites, creating new responsive HTML/CSS templates and a data model to measurably improve customer engagement. Program & Project Management: Created and managed B2B and B2C webinar programs from conception to execution. Successfully managed technical projects and development teams using agile and project management platforms, including JIRA, Asana, GitHub, and Slack.

Born in #Boston. Grew up in #ConcordMa. Currently lives in #Ashburn #Virginia. Married w/ 3 daughters #GirlDad. Author / Writer for Hire: #Fiction #Poetry #Policy #Marketing - For more information, visit my website at: www.michaelhackmer.com

Serves as the strategic marketing lead for Verizon's Public Sector, driving the go-to-market plan for IT Modernization and Digital Transformation solutions across Federal (Civilian), State & Local Government, and Healthcare. This role is responsible for developing, executing, and managing comprehensive marketing plans that build awareness, generate qualified leads, and deliver measurable results. A key initiative includes creating and hosting the "Shift + ALT + Disrupt" webinar series (https://www.brighttalk.com/series/6941), a prominent thought leadership platform featuring subject matter experts on public sector innovation. Core Responsibilities & Impact: Integrated Campaign & Demand Generation: Designs and executes end-to-end marketing campaigns for priority partners and accounts. Develops messaging and a full suite of assets, including articles, white papers, webinars, sales presentations, and email campaigns. Meticulously tracks and reports on all funnel metrics, including MQLs, SQLs, and marketing-influenced opportunities. Sales Enablement & AI Innovation: Acts as a critical partner to the sales and business development organizations. Develops innovative Artificial Intelligence (AI) prompts and opportunity queries to automate key functions like research and social media engagement. Manages the strategic relationship with Deltek GovWin, providing training and actionable account insights to sales teams. Marketing Operations & Data Strategy: Provides strategic support for the public sector content taxonomy, sales portal management (Seismic), and overall marketing operations. Collaborates directly with the data science team to inform the development of seller-facing dashboards. Event & Partner Management: Leads all planning and management for industry events, including sponsorship strategy, logistics, event messaging, speaking engagements, and promotion. Manages relationships with media partners to develop impactful campaigns and creative content.

Drove the complete, audience-centric content journey for Adobe's Public Sector (North America) within the Enterprise Digital Experience (DX) business unit. This role was responsible for architecting the global content strategy to position Adobe's DX solutions as the standard for government modernization. Acted as the lead content strategist and public sector subject matter expert (SME), developing high-impact assets and campaigns that translated complex technical capabilities into clear mission value for government agencies. Core Responsibilities & Impact: Global Content Strategy & Execution: Owned and executed the global public sector content strategy for Adobe’s flagship Enterprise DX solutions, including Adobe Experience Cloud, Analytics, Experience Manager, and Campaign. Authored a full suite of assets, including eBooks, blog posts, keynote speeches, and email campaigns. Public Sector Social Media Management: Managed and curated all Adobe Public Sector social media channels. Developed and executed the editorial calendar, creating targeted content to engage federal, state, and local government audiences, build community, and drive event registration. Sales Funnel & Content Alignment: Partnered directly with sales leadership to align all content to the "Discover, Explore, Evaluate, Buy" model. Identified and filled critical collateral gaps, creating targeted assets to accelerate the sales funnel and drive qualified lead generation. Flagship Event Program Management: Played a pivotal role in the Adobe Government Forum, a key international event. Managed the end-to-end virtual experience for attendees and exhibitors, drove session strategy and content, crafted all promotional messaging, and oversaw post-event engagement, including video editing and web experience.

Directed the university's end-to-end search optimization, content strategy, and website optimization programs. This role was responsible for driving all organic traffic growth and translating complex marketing data into measurable business outcomes, directly influencing student interest and new enrollment. Core Accomplishments & Responsibilities: Measurable Organic Growth: Engineered and executed an SEO strategy that drove a >30% year-over-year increase in organic traffic. This initiative also delivered a 68% increase in unique visitors and a significant reduction in bounce rate, capturing a wider, more engaged audience. SEO & Technical Strategy: Oversaw all facets of SEO, including managing domestic and international vendor teams. Personally conducted detailed, on-site optimization for approximately 1,000 pages of a new corporate website, ensuring a successful, highly-optimized launch. Analytics & Business Intelligence: Developed and managed comprehensive performance dashboards using Google Analytics, Omniture, Cognos, and Sparkroom. Delivered executive-level reporting (weekly, monthly, quarterly) that explicitly correlated SEO, PPC, and social campaign performance against key business metrics, including student interest (RFIs) and sales (new student enrollment). Content Program Management: Pioneered and project-managed the "Strayer Buzz Blog" from initial concept to launch. Defined all functional and technical requirements and managed the complete content lifecycle within the CMS. UX & Content Creation: Collaborated directly with web development teams to recommend and implement critical website and user experience (UX) enhancements. Served as a key content creator, providing copywriting for marketing campaigns, video scripting, and storyboard editing.

Architected and executed the complete digital community, content, and social media strategy for GovWin.com. This role was pivotal in scaling the platform from an early-stage network into a dominant B2G (Business-to-Government) community. The primary achievement was driving explosive member growth, scaling the network from 9,000 to 30,000 government contractors (a 233% increase) in under 9 months through integrated content and engagement campaigns. Core Accomplishments & Responsibilities: Virtual Event Program Pioneer: Conceived, developed, and launched GovWin's first-ever B2B / B2G Virtual Roundtable series. Secured executives and subject matter experts from Fortune 500 government contractors (HP, Lockheed Martin) to lead discussions. The program was an immediate success: + Exceeded registration goals by 35% per event. + Generated over 4,000 unique page views and 10,000+ minutes of on-site engagement in less than 4 months. Multi-Platform Social Media & Video Strategy: Engineered a multi-phase social media strategy to expand thought leadership and drive platform engagement. + Grew Twitter followers by 189% in less than 6 months. + Launched the YouTube and Livestream content channels, generating over 108,000 viewer minutes and 4,700+ video streams. + Identified and built strategic relationships with key industry influencers to amplify brand reach virally. Dominant SEO & Content Performance: Directed SEO and content marketing campaigns targeting Fortune 500 prime contractors, subcontractors, and aspiring B2G companies. + Successfully increased Google rankings to secure first-page results, strategically optimizing pages to consistently outperform official U.S. government websites for competitive keywords.

Architected and directed the complete B2B/B2G digital marketing strategy for BIA, overseeing all corporate web properties, content programs, social communities, and email campaigns to drive brand engagement and generate a qualified sales pipeline. Core Accomplishments & Responsibilities: B2B/B2G Webinar Program & Lead Generation: Managed the end-to-end B2B webinar program, developing all messaging and presentation content. This program successfully targeted decision-makers at corporations, state/local government, first responders, and universities. + Consistently reached 300-600 attendees per event. + Generated 10-30 qualified leads per event, with qualified sales opportunities ranging from $10,000 to $50,000 per opportunity. Content Strategy & Audience Growth: Developed and launched four new B2B-focused corporate blogs, each aligned with a key company offering (traditional media, local media, etc.). This strategic initiative successfully doubled unique views to BIA/Kelsey's content. Social Media & Community Management: Instituted the company's B2B social media strategy to engage prospects and clients. This included creating targeted Twitter accounts, expanding blog syndication, and executing LinkedIn strategies that grew a key business development group by over 400 new members in 6 months. Analytics, SEO & Web Management: + Implemented a comprehensive web analytics program for seven corporate web properties, using metrics to identify top landing pages and collaborate with development teams to enhance user experience. + Launched the company's foundational SEO and SEM strategies for all web properties, including targeted SEM campaigns for the ActiveAccess desktop application and ParentPower community. + Supervised the technical development and database integration for new blogs and the B2C community website.

P&M Sales Agency is a leading firm of manufacturers representatives based in New England that has been in business for over 3 decades. The company specializes in housewares and hardware items. In my role at P&M Sales I handled regional sales accounts and assisted in marketing and sales activities at various trade shows include regional and national shows, ie, Housewares Show, Hardware Show, etc.

VitalSpring's technology integrates the various internal and external systems that comprise a company's health benefits supply chain. This enables executives to define and balance their total health benefits cost equation for their corporation. In my role at VitalSpring, I handled marketing and communications strategy, online events, conducted client outreach and lead the development of the VitalSpring-SAP Sales Toolkit. I also co-designed and co-built a demo solution for SAP's SAPPHIRE conference which demonstrated how the VitalSpring solution would work as a SAP HCM offering. Additionally, I coordinate customer interviews and managed all aspects of VitalSpring's participation in SAPPHIRE.

Coursework in Strategic Information Warfare, including analysis of how the Chinese People's Liberation Army (PLA) uses open and closed-source intelligence gathering.

Member of CUA Homecoming Committee 2005 and CUA Washington DC Alumni Chapter.