Michael Uva

As a seasoned marketing executive with 20 years of experience in the global sports and entertainment industry, I currently lead 160over90’s extensive work with Anheuser-Busch and Kia. 160over90 is part of WME Group (formerly Endeavor). My role involves spearheading sponsorships, experiential, and creator marketing - establishing teams and initiatives that significantly enhance brand visibility and engagement. Recently, I have led major deals and campaigns, negotiating Michelob ULTRA’s high-profile global deal with the NBA, and leading Kia's naming rights agreements with the Orlando Magic and LA Forum. I have also had the privilege of being instrumental to work like Mac McClung’s dunk over a Kia K5, and ULTRA’s Emmy-winning ‘Dreamcaster’ campaign with Madison Square Garden and the NBA, reinforcing my commitment to delivering innovative and impactful marketing results. Throughout my career, I have navigated through various IMG, WME and Endeavor roles, driving growth and innovation for top-tier brands like Coca-Cola, the NFL, DraftKings, Ticketmaster, Johnson & Johnson, and USAA. My expertise spans strategic planning, market analysis, contract negotiations, brand development, and team management, making me adept at leading large teams and complex projects. Based in New York City, with roots in London, I bring a global perspective and a relentless drive for excellence, ensuring the teams that I work with achieve unparalleled success in the competitive landscape of sports and entertainment marketing.