Michael S.

Direct Advisor to CEO Support w/ GTM strategy, hiring and planning Highlights: - $37M Series B Round - 2024 RSA Sandbox finalist - Built initial marketing team - Launched new brand positioning and product messaging - Developed company revenue model

Direct Advisor to CEO Support w/ GTM strategy, hiring and planning Highlights: - $30M Series B Round - Built initial marketing team - Launched new positioning

GTM advisor / fractional CMO & CGO for 3 early stage organizations as they set the foundation for hyper growth. Advisor services include messaging/positioning, GTM modeling, demand generation, brand marketing, hiring and executive coaching. Highlights: - 3 qtrs of $1M+ ARR ($1M, $1.5M and $1.9M), includes first qtr of $1M ever (Series A company) - RSA Sandbox finalist (Seed round company) - $0 to 2M ARR in under 12 months of GTM launch (Series A company)

As Chief Marketing Officer and Chief Strategy Officer at Trustmi, I lead the company’s go-to-market, brand, and growth strategy. I’m responsible for building and scaling our market presence, creating demand, and positioning Trustmi as the leader in business payment security. On the strategy side, I work closely with our CEO and leadership team to shape the company’s long-term vision, drive product-market fit, and align cross-functional teams around our most critical priorities—from market expansion to innovation roadmaps. My role bridges strategic thinking and execution, ensuring we not only tell the right story but build the right business.

Highlights: -Scaled business from sub $8M ARR to $250M+ ARR / $5.1B evaluation and over $1B in pipeline per year -Built out global marketing team from ~3 to 25+ -Developed and launched campaign framework and regional planning template to scale DG consistently in each region globally -Launched fully accredited content program and threat intelligence sub-brand -Launched virtual annual conference w/ SecureWorld -Launched 3 Chapter Web Series on the Convergence of AI and Cybersecurity w/ Fast Company -Launch Outbound/ABX and partner marketing functions Growth engine: In 36+ months, pipeline grew by 2000%, while scaling NARR from sub $8M to $250M+ with 50% sourced by marketing. Company evaluation grew from $500M to $5B. Built all functions of growth including field, digital, ABM and partner marketing, along with our sales development team. Messaging and content: Developed highly differentiated positioning, content, and decks that dramatically increased lead-to-opportunity conversion and fueled company growth, with ~75% of all first meetings converting to an opportunity. Sales marketing alignment: Worked side-by-side with Chief Revenue Officer and operations teams to closely align the sales and marketing functions across products, market segments, and geographies to measure, predict and accelerate company growth. Brand Positioning: Developed a credible customer first brand that cut through the market noise via all brand “touch points” that focused on being a solution partner to their problems. We did this through education, alignment with key industry experts and influencers, along with building world-class content and content distribution strategy. Marketing leadership: Built a best in class marketing leadership team and sub organization that focused on performance and delivering results above all else. The team went from less than 3 employees to 25+.

Built and scaled the marketing organization, driving us to be recognized by Forrester as a leader in our space and as the #153 fastest growing company in N.A. by the Inc500.

Responsible for all things demand gen and marketing operations -SEM, SEO, PPC -ABM -Events -Email -Content -MKTO & SFDC -Advertising -Inbound/Outbound Responsible for building 3x pipeline across direct and partner channels Responsible for building out demand and ops team Manage inside sales team Manage agency relationships Launched GTM of new platform Launched Marketing Tech Stack Launched Demand Gen Strategy

Highlights -Drove GTM for new enterprise Critical Event Management Solution which scaled the business from ~$20M to $300M+ -Part of marketing team during IPO (NASDAQ: EVBG) -Managed global demand gen team (NA & EMEA) -Managed, strategized and developed programs and content marketing strategy -Built and maintained 4x pipeline coverage sourced from marketing which was responsible for 70% of organizations pipeline

• Managed demand gen team • Develop and strategize marketing program plan for multiple industries/verticals • Launch new Community Engagement product • Create collateral and sales enablement resources • Evaluate and purchase sponsorships • Promote resources and events via social media • Run SEO and PPC activities • Run field marketing including tradeshows, customer/user summits and hospitality events • Set up and launch email blast through Marketo • Create segments and develop smart lists in Marketo • Develop nurture programs for different segments

As a program manager at Everbridge, I am fortunate enough to wear multiple hats. I am tasked with creating content for four verticals (Government, Corporate, Healthcare and Education). Content includes whitepapers, topic briefs, case studies, eBooks, webinars and more. Many of these assets are created from scratch and in collaboration with internal colleagues, industry experts and current customers. In addition to content creation, I am responsible for events in my position. This includes show budgeting, purchasing, designing and creation of new collateral and/or materials, analyzing show results and cross marketing event attendees with related assets. Everbridge has a large event program that includes nearly 50 medium to small shows and 4 to 5 large shows a year. Like our assets, these shows focus on four unique verticals. Beginning in June 2014, I helped kick off our new regional customer summit conferences - we plan on hosting four a year - which focus on new product development and industry best practices. To supplement our content and event programs, I am also responsible for the promotion of them. This includes posting on our social media sites (LinkedIn, Facebook, Twitter, Etc.) as well as writing and posting on our blog. Additionally, I am in charge of creating email campaigns focused on each vertical for each asset.

Everbridge provides a unified critical communication suite that helps clients be better prepared, make better decisions, and respond quickly and confidently during disruptive events. When an incident happens, whether it’s a natural disaster or an IT service outage, we automate communications to ensure that the right messages get to the right people at the right time.

Manage staff of 12 employees Sell products and services offered by Olympia Maintain and update customer database Develop daily and weekly plans Design store layouts and displays