Michelle Tan

Michelle Tan

Marketing Director @ Aesop

About

Creativity and culture fuels my passion to build brands that make a difference. For over seven years, I have led and nurtured the Aesop brand across nine markets in Asia, championing strategic growth with dedication and care. With more than two decades of marketing experience spanning lifestyle, travel, hospitality, retail, and creative endeavors, my journey has traversed both Asia and the global stage. Aesop embodies a harmonious blend of sensory delight and nourishment, tending not only to the skin but also to the soul. It is both a privilege and a source of pride to contribute to our year-on-year growth, crafting brand expressions that engage, provoke thought, and touch the senses. Each endeavor is rooted in honesty and purpose, resonating deeply with our cherished colleagues and customers. It is tangibly and delightfully fulfilling to see Aesop in homes, bathrooms, restaurants, magazines, lounges, hotels, galleries, offices, cars, in someone’s handbag or shared online - advocated for and much loved. As Aesop wisely reminds us, “No act of kindness, no matter how small, is ever wasted.” This philosophy guides my every action, nurturing a growth mindset of empathy and connection as I embrace change and transformation to deliver business results.

Country

Hong Kong SAR

City

Hong Kong

Industry

Retail

Skill

Social Media, Internal Communications, Media Strategy, Brand Strategy, Brand Awareness, International Marketing, Communications Planning, Customer Experience, Customer Marketing, Multi-Channel Marketing, Content Development, CRM, Brand Building, Digital, Digital Marketing, Relationship Marketing, Strategy, Integrated Marketing, Brand Management, Marketing Communications

Experience

Aesop

Marketing Director

Aesop

LinkedIn
2025-10 - Present · 1 yr

Shanghai, China

Aesop

Head Of Marketing

Aesop

LinkedIn
2017-1 - Present · 9 yrs 9 mos

Hong Kong

Hong Kong Tourism Board

Senior Brand Marketing Manager

Hong Kong Tourism Board

LinkedIn
2013-10 - 2017-1 · 3 yrs 4 mos

Hong Kong

Brand Marketing, Brand Identity & Positioning, Integrated Consumer Activation Campaigns, Content Marketing, Experience-led Marketing Strategies, Manage roll-out for global marketing programs across 22 source markets, Integrated Media Planning, Support Mega Events communications, Brand Partnerships. In 2014, a new brand campaign ‘My Time For Hong Kong’ was launched with a new brand identity across multi-channels from print, outdoor, TV to online videos highlighting a diverse range of Hong Kong experiences from culinary treats to outdoor adventures. The campaign was recently recognized and awarded the prestigious Gold award “Marketing – Primary Government Destination” for PATA Gold Award 2015 and a Silver Award in the “Campaigns” category in ASTRID Awards 2015.

DDB China Group

Marketing & Communications Director

DDB China Group

LinkedIn
2012-3 - 2013-9 · 1 yr 7 mos

Marketing, Corporate Communications, PR, Knowledge Management, Strategic Communications, Media Relations, Digital Marketing, Internal & External Communications.

DDB China Group

Business Director

DDB China Group

LinkedIn
2009-1 - 2012-2 · 3 yrs 2 mos

Led integrated accounts Pernod Ricard China, Friso, New Infant Milk Brand Launch, Unilever e-Commerce and Weight Watchers.

RAPP

Business Director

RAPP

LinkedIn
2009-1 - 2012-2 · 3 yrs 2 mos

Shanghai City, China

Integrated Communications, Branding, Strategic Planning, Relationship Marketing, Digital Marketing

Ogilvy

Business Director

Ogilvy

LinkedIn
2003-2 - 2008-11 · 5 yrs 10 mos

Malaysia

Business Lead, Integrated Communications, Relationship Marketing, Digital Marketing, Strategic Planning

Education

Monash University

Monash University

LinkedIn

Marketing

1995 - 1997 · 2 yrs

Michelle Tan's Contact Information

Email

******@***.com

Phone

(**) *** ****

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