mia salazar

* Responsible for all media planning, inqueries and day to day public relations management for USA and Canada media markets. * Managed advertising and events planning and budgets. * Wrote press releases, newsletters and produced content for collateral materials, executive speeches and presentations. * Planned and produced promotional events and tradeshows including concept, budgeting and vendor negotiation. * Managed media trips planning and coordination

* Plan and execute annual media strategy, advertising and promotional activities planning for multiple accounts. * Responsible for strategic direction and the day-to-day management of respective accounts. * Collaborate with colleagues on different accounts and work closely with clients and management teams. * Leverage traditional media as well as digital/emerging technologies for influencer outreach. * Write, proof and edit a variety of PR materials. * Manage event planning and production for promotional events. * Manage media trips including story ideation and securing target media attendance. * Supervise junior staff. * Some results: * Secured feature length stories and mentions for clients in USA and Canada target media as National Geographic Traveler Magazine, Saveur Magazine, Zoomer Magazine, LA Times, SF Chronicle and more. * Lead ideation and execution of a social media campaign that resulted in 100.9 million opportunities to see on social media channels in a course of two months.

Coyne is a full-service, integrated communications agency with expertise in a variety of industries. Prominent clients include The Walt Disney Company, Hard Rock International, Red Robin Gourmet Burgers, Chrysler, Goodyear Tire & Rubber Company, Shell Lubricants, Columbia Business School and Pfizer. Fueled by the agency's mission to be the best place to work, employees deliver high-profile programs that drive visibility, engagement and growth for many of the world's most-trusted brands. The agency has evolved far beyond its PR roots with a dedicated social media practice, an award-winning digital design group and a full advertising and marketing team. Coyne has won more than 750 industry honors in the past decade, including Midsize Agency of the Year by PRWeek, Consumer Agency of the Year, Best Agency to Work For in America and Small Agency of the Year by The Holmes Report. The agency is also a member of the Worldcom Public Relations Group, the world's leading partnership of independently-owned PR firms.