Mark Hadfield

Lead the go-to-market effort for AddLive which provided video conferencing capabilities within any application or website using a new open standard - WeRTC. This company was acquired by SnapChat.

Founded in 2009, nScaled provides Disaster Recovery-as-a-Service (DRaaS), also called recovery-in-the-cloud, to mid-size companies worldwide. The company provides an all-in-one solution for Disaster Recovery, Backup and Archiving to customers with zero tolerance for data loss or downtime. nScaled is a well funded, venture backed company, with investments from Almaz Capital Partners, Doughty Hanson Technology Ventures, and leading Silicon Valley angel investors. I lead these rounds as CEO totaling $7m for the Series A. Customers include regional banks, law firms, hospitals, manufacturers, retailers, universities – any organization that needs to be ready for the inevitable problems that lead to data or server loss. This company was acquired by Acronis.

Workshare is a company I co-founded in London in 1998. Workshare provides document collaboration software that enables people to accurately create and control high-value content more efficiently. Workshare dominates the market with over 8,000 customers and close to 2m end users. Shortly after founding the company and acquiring our first customers, I relocated to the US and established the NA presence in San Francisco running sales, marketing, business development and support. I established a channel sales program with over 200 alliance partners (SI, ISV's and others). I was a board member and part of the fund raising process securing Angel funding of $750,000, then Series A with Spark Capital (then Quester) of $4.5m, and finally Series B with Intel Capital and SteelPoint Capital of $26m. At my time of leaving the company was delivering $20m in sales ($2m in profit) with 99% renewals. I helped recruit the new CEO and left the company shortly thereafter to start a new venture.

I founded this SaaS company with a vision to combine disparate channel sales organizations into an integrated, dynamic community. My experience running a channel of over 200 partners had highlighted the difficulty in getting partner sales teams to perform in a coordinated fashion. AccountMaven provided a single SaaS platform whereby smaller ISV's could promote their channel sales assets and agenda's and tap into an established community of channel sales professionals for mutual exchanges of sales intelligence. I recruited the founding team, engineered the product from inception to launch and in the first 18 months closed first enterprise customers. Additionally I negotiated a joint licensing deal with one of the largest channel media companies in North America. Ultimately the product never gained critical mass with individual community members (a critical aspect of the strategy) and we elected to disband it while pivoting into a new venture. I learned valuable lessons in this process about what it takes to be successful with SaaS and online community development.

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