Miguel Andrés Etchebarne Symon

-Contribute to the adaptation and implementation of the global Lucky Strike strategy in Chile and Argentina, ensuring commercial and brand positioning alignment. -Coordinate and collaborate with multidisciplinary teams across markets such as Chile, Argentina, Brazil, Turkey, and the UK, acting as a link between global strategy and local execution. -Plan and manage new product launches, pack redesigns, and product delistings, ensuring consistency with brand and business strategy. -Evaluate brand performance and identify growth opportunities in volume, market share, and competitiveness

-Manage the strategy and execution of point of sale materials across Chile, covering more than 27,000 customers nationwide. -Coordinate and lead multidisciplinary internal and external teams, ensuring the development and implementation of campaigns across traditional, modern, and horeca channels. -Create, plan, and develop the cigarette display strategy for Chile, optimizing coverage and sustainability, reducing costs by more than 40% and increasing coverage by over 30%. -Lead the national implementation of the Vuse brand launch in the vaping category, achieving presence in more than 13,000 points of sale.

-Manage a multi-category portfolio with responsibility for commercial performance and profitability, including batteries, lighters, condoms, healthy snacks, and isotonic beverages, with brands such as Duracell, Ronson, Lifestyles, Mizos, and Electrolit. -Develop the low-tier battery portfolio with Eveready; design pricing and channel strategies for lighters; and strengthen the condom portfolio, achieving total growth of +50% in NTO and +30% in profit, with standout results in lighters reaching +100% NTO and +50% profit. -Lead commercial planning for the portfolio, coordinating multidisciplinary teams of more than 15 people across Chile and Brazil. -Define pricing, channel, and category segmentation strategies aimed at maximizing revenue, profitability, and competitiveness.

-Manage plumbing system installation contracts in residential building projects, averaging 15,000 UF per project, with direct impact on business results. -Lead up to three projects simultaneously per year across Santiago and other regions, representing approximately 60% of the company’s total revenue. -Build and lead teams of more than 20 people, ensuring compliance with project timelines, budgets, and technical standards in highly demanding contractual environments. -Manage direct client relationships and oversee the financial performance of projects, operating under performance-based incentive schemes and penalty clauses for non-compliance.