Mercy Emmanuel

1. Manage business growth to boost product sales by implementing strategic P2P Africa growth objectives and developing relationships with potential clients and agents. 2. Provide local insights and execute data-informed initiatives to enhance service delivery, improve customer experience, and drive business growth. 3. Consistently develop, execute, and integrate local operational processes and standard procedures. 4. Design and administer strategies to increase user engagement and loyalty while collaborating with the fiat team to continue providing crypto education. 5. Oversee market research and trends and actively support regional expansion efforts. 6. Establish payment integration partnerships with local payment systems to continue to provide a faster, safer and most secure way to users.

At Xend Finance - Africa's first crypto bank, my core responsibility is driving the growth verticals for all Xend Finance products 1. Xend Finance Mobile App - DeFi savings app for individuals, cooperatives and credit unions to hedge funds to beat currency devaluation and inflation 2. Xend Bridge - Decentralized global P2P payment infrastructure 3. Switch Wallet - Enterprise-grade wallet provision service. In this role, I am/have: 1. Growing, nurturing and retaining the active user base currently at 150K+ 2. Planned and executed the largest DeFi hackathon in Africa, with over 100 dev participants building on the Xend Finance flexible Layer-2 DeFi infrastructure 3. Developing data-led growth and retention strategies to increase monthly recurring deposits, transaction value and TVL 4. Hired, trained and currently leading a cross-functional growth team composed of country managers, business developers, marketing data analysts, content strategists and storytellers, customer experience and resolution managers, technical support, social media executives, liquidity providers and brand designers 5. Planned and executed our expansion to support Ghana, Kenya and growing into other African countries 6. Brokered and managed App Distribution and In-store marketing partnership with Transsion Holdings (Tecno, Infinix, itel) across Nigeria, Ghana and Kenya 7. I manage B2B partnerships and develop innovative, high-impact proposals 8. I lead performance marketing (Google Display Network, Programmatic Ads, Facebook Ads, SEO, SEM, Referral Marketing, Native Placements) 8. I oversee AAARR funnel optimisation and interpret data for actionable insights 9. I led product advocacy and community engagement 10. Create PR strategy and liaise with press, journalists and media outlets globally including Tech Crunch, BSC.news, BitcoinKE, Venture Burn etc for significant announcements

Overview: At Simple Finance, my core responsibility was managing the B2B and B2C marketing across the board. I led the creation of customized credit financing products for all Corporate and SME clients and executed the marketing strategies for user acquisition and partnerships. 1. Developed and brokered the Konga Merchant Financing; thus disbursed over $500,000 in short-term loans increased revenue by 48% within 3 months. 2. Disbursed over $2.5million to SMEs within 1 year, increased overall revenue by 50% 3. Created and engaged debt collection system to recover defaulted loans, recovered 70% of our default P&L within 6 months. 4. Disbursed about $100,000 within 6 months in partnership with Wella Health to provide loans to hospitals and pharmacies at the peak of the COVID-19 pandemic. 5. Launched the Simple Finance Mobile App across Nigeria

Overview: At Syracuse Africa, I led the ideation and market strategy for all the clients within the portfolio. I created successful 360 go-to-market strategies for clients within different industries including Telecommunication, Financial Technology, Retail and E-commerce. 1. Led the launch campaign for OPPO Mobile and achieved a 30% market share of voice within the first quarter of market arrival. 2. Managed the BBNaija brand placement, resulting in a product market share of 20% within 3 months. 3. Led the PR Campaign for Sketchers footwear 4. Led CPC, CPA lead generation campaign for Tecno, Infinix, iTel and Foxconn 5. Brokered and managed Influencer and Brand marketing for OPPO Mobile 6. Managed marketing spend across media buying – traditional and digital, influencer marketing and POSMs

- Orchestrating digital content strategies across all online platforms. - Driving traffic and engagement that translates to sales and brand promotion. - Managing a content marketing budget. - Measuring the results of marketing activity to inform future marketing campaigns. - Implementing SEO best practices. - Designing and implementing creative marketing strategies to disseminate content.

- Responsible for research on current benchmark trends and audience preferences - Design and implement social media strategy to align with business goals - Set specific objectives and report on ROI - Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news) - Monitor SEO and web traffic metrics - Work with partners to develop joint marketing plans based on market trends and competitors. - Support partner events and manage partner marketing communications. - Manage global partner program to achieve revenue goals. - Provide support in developing partner marketing strategies and campaigns. - Develop partner marketing tools and ensure that partner programs meet marketing objectives.