Melissa Tierney

MRTMediaManagement.com MRT Media Management is a social media / marketing consulting agency created and founded by Melissa Tierney in 2013. *Assistance with branding + marketing initiatives *Influencer / brand ambassador strategy, gifting and affiliate marketing *PR pitching to digital + print media outlets *Creating blogs + websites for clients with cohesive brandind strategy *Creating & Maintaining Social Media Platforms based on the individual needs of clients *Creative Marketing techniques involving social media, e-mail, web, and events *Creative Content for: blogs, newsletters, websites, social platforms *Photography of events, products or services to use for marketing purposes *Tracking ROI, engagement + channel growth *Plan + execute PR events for clients *Experiential Event Planning - inception to execution (influencer brunches, launch events, store openings, editor events + more)

MissyOnMadison.com is a personal beauty, fashion and lifestyle blog launched in 2013. I have always had a passion for fashion, especially when it is affordable. MissyOnMadison.com is a place for those who have 'Champagne Taste On A Beer Budget'. The site covers everything from outfit inspiration, event coverage, product reviews, shopping guides and beauty and styling tips and tricks...a little something for everyone!

*Created + Implemented overall digital marketing strategy *Advised on the proper tools / technology for the most effective social media posting *Curated content for all social channels *Identified + pitched potential influencers to partner with *Blogger / Vlogger gifting + seeding *Posted + schedule content for all social channels *Wrote press releases / articles for media features *Assisted on event planning / Live social posting

*Creates, schedules + manages content for all of the BH Cosmetics social media channels *Creates social strategies and campaign calendars for product launches, influencer collaborations + marketing/sales promotions *Creates blog content for the BH Cosmetics blog *All social media traffic, engagement + revenue tracking *Creates, coordinates + executes social media contests, giveaways + campaigns *Coordinates with the creative team for photo shoots + graphic assets for social media

*Maintained all of the FabKids.com social media channels *Coordinated + helped market monthly collections and product launches *Created blog content for the FabKids blog *Maintained and tracked growth, revenue + web traffic for all social platforms via month over month and weekly reports *Tracked using in house tracking formulas + Google Analytics *Created, coordinated + executed social media contests, giveaways + campaigns *Managed the Brand Ambassador + Influencer program by corresponding with BA’s and Influencers, product gifting, creative direction + requirements for social cross promotion etc. *Coordinated photo shoots for social media assets *Worked in Photoshop to edit photos, create assets / graphics for social media channels and the blog etc.

• Maintained all of the Kleinfeld Bridal Social Media • Coordinated + helped market in store events (Trunk Shows, Fashion Shows etc) • Promoted + marketed TLC’s ‘Say Yes To The Dress’ on the Kleinfeld social channels • Created Excel sheet/ Docs to track and maintain all of the social media content • Resolve customer service inquires via social platforms • Began launching blogger partnerships with key influencers in the industry • Cross promote with press outlets to receive social coverage for Kleinfeld

*Update and maintain their social media activity *Track trends in social media, in order to target a specific audience *Edit posts and images for Facebook and Twitter *Attend trade shows and events to post live to our social media applications *Train staff on how to effectively use social media to increase business *Handle retailer relations *Assist with Trade Show Registration *Work on QVC Presents 'FFANY Shoes On Sale'

*Write and create footwear trend articles for the ‘Trending’ Tab *Research and write ‘What’s Happening’ within the footwear industry articles *Discuss and research effective digital marketing techniques for the site to use *Find and edit images to go along with the different articles on the site *Promote our brands and members on the site *Cover events within the footwear industry (tradeshows/parties)

-Filled in for editorial assistant -Researched stories for future issues -Sent out image and interview requests for future stories -Assisted editorial director of the magazine

*Update the WWD.com Facebook, Tumblr, Pinterest, Twitter *Track the social media activity for WWD, WWD Summits, FN News *Provide customer service for WWD.com users regarding tech issues *Research social media trends *Work with Photoshop in order to edit WWD.com images

*Write celebrity gossip posts including dating and relationship advice *Write longer feature stories providing tips and reviews *Come up with marketing and advertising ideas *Help plan events