melissa verheyden

Acted as the primary liaison between Digital Operations department and the Sales and Business Development teams of the CBC. I facilitated the development of technical ad solutions within the Digital Operations department in support of revenue objectives.

Managed a suite of standard broadcast products in a declining market. Established pricing models, ensured compliance with CRTC regulations, and tracked market demands.

Re-engineered fulfilment processes to streamline the delivery of materials and increase efficiencies within the corporate supply chain. Delivered $10M in savings.

Worked with a local group providing micro credit loans to qualified women.

Delivered a content management strategy for CBC.ca which addressed a broad spectrum of publishing needs, production tools, and technical complexities. Oversaw the technical team that implemented the software components and trained the end users. Responsible for all front-end web development support for the Digital News and Digital Entertainment publishing teams, addressing all aspects from site fixes to major redesigns and launches. Managed a team of nine user interface engineers.

Defined the Digital News group’s publishing requirements for the development of a digital content management system and digital asset repository. Researched business user needs and effectively communicated their requirements to the project team.

Created and designed custom digital video solutions and standard products. Defined the products by industry or client need, obtained executive support, sourced technical partners, established pricing, and provided technical pre-sales support for the sales teams. Created a net new revenue stream by reapplying existing products and solutions in an undersold health market. Worked with Toronto Police Services to design a first-to-market network of remotely controlled cameras used for surveillance in the downtown Toronto core. Delivered first iteration of the permanent solution, and significantly increased the client's yearly spends with Bell.

Managed a large section of the 416 and 905 area codes’ fiber optic network. Planned and designed complex telecommunication technologies to address changing market demands. Managed a budget of $13M.

Mediative is a digital marketing company providing performance services and access to media platforms.Organizations who want to significantly enhance their digital presence and influence buyers turn to us to help generate revenue by quickly moving their targets from awareness to purchase.Location and research-based data fuels our insight, which we leverage across our consultative performance services, online properties, and location-based marketing platforms in the dynamic digital world.With precise and unmatched knowledge of how "shoppers and clients buy", we take a consultative and holistic approach, based on our people's passion for insight and results, to provide the outcomes you need now, and for the future.

Reporting to the VP of Platforms and Technology, was responsible for the business planning of all technical initiatives in the department. Managed a budget of $6.5M in capital and operational funding. Responsible for the business planning of a first-to-market machine learning platform (a key enabler of the Yellow Pages “Return To Growth” strategy), leveraging user data to target advertising to niche digital audiences to drive performance and conversion rates. Addressed all corporate governance requirements, secured project funding, obtained executive support, built a team of over 20 specialized technical resources, and met all project plan delivery milestones within budget. Led a project team’s network architecture review of all corporate software platforms, and produced a modified architecture with redesigned data workflows. The result rationalized systems, reduced manual processes, improved data quality through efficient data synchs, and reduced costs.