Melis Pulluk

Localising brand identity, value propositions and positioning strategies in line with the global strategies of distributed brands. Identify co-marketing opportunities and B2B brand collaborations. Design and implement the annual marketing activity calendar (online & offline). Coordinate digital content creation, email marketing, performance campaigns and SEO/SEM optimisation. Managing three social media accounts of the company. Coordinate content planning and influencer collaborations. Developing and managing event ideas from start to finish that align with the brand promise. Monitor and optimise e-commerce channel performance and contribute to website improvement projects. Preparing competitor analysis, customer insights, and campaign reports.

This role was covering all online & offline marketing activities for Turkey and the Central Asia region as follows; Maximise the digital footprint of Grundfos on all touchpoints; social, search, owned, e-shops, and tertiary (partners etc). Develop unique, impactful marketing campaigns and product launches that cover both push & pull marketing. Develop and nurture relationships with channel partners and their sales & marketing stakeholders Responsible for localizing global activities to match the individual markets. Demonstrate ROI on campaigns using all means/tools available. Maintain relationships with suppliers to ensure timely delivery of events, campaign and marketing stock items. Execute local engagement activities such as wholesaler/ distributor events or alike. Execute and improve a loyalty program specifically developed for installers. Responsible for managing the relationship between the company and the industrial press organizations. Maintain a timely record and control of marketing activity expenses in line with the agreed budget framework.

Defining and executing offline and online marketing activities in line with global Marketing and Communication plan. Leverage and localize global marketing programs, messaging and content. Align local marketing activities to modern marketing platforms and processes. Leverage global best practices. Provide writing and editing support for all Marcom materials. Collaborate with both internal and external stakeholders for corporate communications, customer relations, sponsorship issues and create new projects if needed. Manage agency partners to execute integrated marketing materials. Partner with a digital agency to manage all digital assets, including the corporate website and social media accounts. Executing editor of local corporate magazine. Generating content and reviewing the global corporate magazine. Working together with PR agency, supporting to generate press release, organizing events and quarterly reporting PR activities to the top management. Executing corporate social responsibility activities in line with global PR management.

Category Management Department. ✓ Developed new product and packaging ideas for Value-Added Products subcategory (Decorated items, spring & summer – fall & winter collections, licensed products) in line with market needs ✓ Identified demands both for domestic and international markets under the Category Management Department ✓ Managed new product development process (liaised with design department for product and package designs, planning sample production and mass production, pricing, working closely with Trade Marketing and Communication departments for product launch and communication plans) and analyzed sales performance ✓ Positioned product line with brand strategies and supported product lifecycle tasks ✓ Led cause related marketing project ( in cooperation with Turkey Breast Cancer Foundation – MEVA and Migros, “Bugün Su İçtin mi?” project was first launched in 2014) ✓ Managed licensor (Disney, Warner Bros., Lucas Film, Coca Cola) relationships, prepared royalty reports ● Highlighted Achievements ✓ Developed and executed the Paşabahçe's first cause related marketing project ✓ Accomplished new product projects that increase total sales volume by 9% in Eastern Europe and the CIS market in 2015 compared to previous year ✓ Customized the new product projects developed within the scope of licensed products and to increase the global licensed product turnover by 60% in 2014 compared to the previous year ✓ Implemented innovative dye applications as a product which were developed by the R&D Department

✓ Collected demands from national retail chains, took orders and planned shipment via SAP system ✓ Prepared tenders for all products in the product line ✓ Informed customers about new products and campaigns ✓ Followed up and reported customer payments, annual budget, and sales ✓ Expanded the sales portfolio by gaining new customers ● Highlighted Achievements ✓ Increased and realized the turnover 5% by adding new customers

✓ Created demands for Paşabahçe’s glass and porcelain products for HORECA channel ✓ Processed orders from distributors via Panaroma and SAP systems ✓ Observed market and customer needs with field visits and reporting them to top management

✓ Contributed to prepare and execute an annual marketing budget ✓ Visited distributors and carried out regional communication campaigns in line with market needs ✓ Determined the brand perception, analyzed competitors, improved new product ideas by visiting the retail chains and reporting them to the top management, ✓ Participated in merchandiser training, improved P.O.P. materials and organized promotional activities (sample tasting, fairs…) ✓ Supported advertising and media planning process with agencies ● Highlighted Achievements ✓ Prepared and published the first marketing bulletin within the company ✓ Performed in the execution of the entire organization as a single company in the cheese ‘’Wine and Cheese Fair’’, held for the first time in Turkey ✓ Executed innovative packaging idea for Light White Cheese ✓ Developed the display work for Triangle Cheese

Theses Subject : Brand Strategies Of The International Hotel Chains : The Case Study In Antalya

Focused fields : Marketing, International Marketing, Tourism Marketing, Brand Management