meli̇s başkut

senior marketing manager

About

Dynamic, results-oriented marketing & communications professional with 12 years experience in developing and implementing strategic business plans for effective brand management. Proven track record motivating cross-functional teams to achieve business objectives for a number of top consumer brands across retail, apparel & fashion, cosmetics, banking and direct selling businesses. Known for strategic, analytical thinking and creative problem solving with a deep understanding of what matters to consumers to build relevant stories across all touch points that engage them in a way that drives stronger loyalty and incremental sales. Demonstrated success and expertise in the following specialties; Brand Strategy, Integrated Marketing Communications, Advertising, Product Launches & Campaign Management, Corporate Communications, PR, Online & Mobile & Social Media Marketing, Omni-channel Strategy, Strategic Product & Category Planning & Execution, B2C E-commerce Expertise,Market Research, CRM and Agency Management.

Country

turkey

City

i̇stanbul

Industry

consumer goods

Skill

marketing communications, corporate communications, public relations, media relations, direct marketing, advertising, integrated marketing, social media marketing, brand awareness, digital marketing, product marketing, campaign management, strategic communications, event management, corporate social responsibility, mobile marketing, digital media, digital strategy, editing, market analysis, social media, brand management, marketing strategy, retail, product launch, media planning, crm, consumer behaviour, e commerce, search advertising, web analytics, google analytics, fmcg, fashion, beauty industry, cosmetics, personal care, banking, leadership, teamwork, cross functional team leadership, marketing, customer relationship management, consumer products, business strategy, product management, category management, strategic planning, competitive analysis, business development, brand equity

Experience

senior marketing communications and public relations specialist

avon

2007-4 - 2012-5 · 5 yrs 2 mos

management trainee

hsbc

2005-7 - 2006-1 · 7 mos

* Attended the first training program of HSBC Bank launched in Turkey which was dedicated to highly motivated college graduates or young professionals. During the six-month training program covering job rotation in different head office departments, the following trainings were received; * Economics Basics and Banking Sector * Capital and Money Markets * Financial Analysis and Mathematics * Accounting Basics and Bank Accounting * Risk Management * Corporate & Personal Loans’ Policies * Banking, Contract, Tax and Security Law Basics * Personal Financial Products * Corporate and Commercial Banking Products * Treasury & Investment Products * Customer Relations Management (CRM) * Communication & Negotiation Skills * Management and Leadership Skills * Presentation & Reporting Skills * Project Management

public relations and communication manager

shiseido türkiye

2012-5 - 2012-12 · 8 mos

mt - assistant supervisor at direct banking channels management

hsbc

2006-1 - 2007-4 · 1 yr 4 mos

* Defined and analyzed business requirements for Direct Banking Channels’ brand new products/services * Designed and realized a number of marketing activities to increase channel usage * Performed research/development activities for products and services available in direct banking channels and evaluated customer inquiries * Prepared periodical local and global benchmark reports, project initial requests and workflow documents for project implementations for Direct Banking Channels * Prepared the necessary presentations and forecasting reports to see the expected outcomes with the implementation of projects * Consolidated and prepared Direct Banking Channels fact sheet and monthly performance reports both for HSBC Turkey and HSBC Global * Prepared and tracked Direct Banking Channels’ Marketing Plan in 2006&2007

senior marketing manager

tchibo

2015-1 - Present · 11 yrs 9 mos

* WEB & GRAPHIC DESIGNWeb : Web Template * UI design * Newsletter * Mobile Apps Design ( iOs-Android ) * iBookCommunity ManagementPrint : Visual identity * Logotype * Packaging * Business card * RollupTextile : Flocking * Embroidery * Screen Printing

marketing and communications manager

tommy hilfiger

2013-1 - 2015-1 · 2 yrs 1 mo

Education

sabanci university

economics

2000-1 - 2005-1 · 5 yrs 1 mo

Awarded Full Scholarship from Sabanci University Undergraduate Program (with respect to the University Entrance Exam Score)

yeditepe university

marketing

2008-1 - 2010-1 · 2 yrs 1 mo

Graduated with the Master Degree “High Honor” from Integrated Marketing Communications Management , The Faculty of Social Sciences, Yeditepe University