Melania NIGRILA

Manage strategic media partnerships, sponsorships, and branded content initiatives across television, digital, and integrated campaigns • Develop tailored client solutions focused on brand visibility, audience engagement, and commercial impact • Coordinate branded collaborations and corporate event initiatives through Antena Academy • Build and maintain long-term relationships with clients, partners, and stakeholders • Collaborate with internal creative, production, and communication teams to deliver integrated media projects • Contribute to partnership growth, event planning, and business development opportunities within the Antena brand ecosystem

Developed integrated advertising and sponsorship solutions across television and digital media platforms • Managed branded content initiatives, contextual advertising campaigns, and client-focused media projects • Collaborated with agencies, clients, and internal departments to coordinate campaign implementation and delivery • Supported commercial negotiations, media proposals, and partnership opportunities aligned with client objectives • Contributed to audience-focused communication strategies designed to maximize brand visibility and engagement • Coordinated cross-functional collaboration between sales, production, creative, and communication teams • Built and maintained strong client relationships through consultative support and tailored media solutions

Managed integrated TV campaigns and contextual advertising projects for clients across diverse industries • Developed tailored advertising solutions aligned with brand objectives, audience targeting, and campaign visibility goals • Coordinated product placement and branded integrations within television productions to ensure natural brand exposure • Prepared financial offers, negotiated commercial terms, and optimized campaign budgets to support revenue objectives • Presented sponsorship opportunities, advertising solutions, and audience insights to existing and potential partners • Built and maintained long-term client relationships through strategic consulting and commercially driven media solutions • Collaborated with internal sales, production, and creative teams to ensure successful campaign execution and delivery

Managed advertising sales activities and implemented TV spot campaigns aligned with client KPIs and media objectives • Advised clients on communication strategies, media planning, budgeting, and brand positioning initiatives • Coordinated relationships with direct clients, advertising agencies, and media partners to support long-term collaboration • Delivered sales presentations, commercial proposals, and audience-based recommendations tailored to client objectives • Negotiated advertising agreements and contributed to client acquisition and retention efforts • Collaborated cross-functionally to ensure efficient campaign implementation and performance optimization

Planned and coordinated Mediafax Talks business conferences, managing projects from concept development to event delivery • Oversaw corporate event logistics, venue selection, supplier coordination, and budget allocation to ensure efficient project execution • Managed communication and PR activities related to conferences and business events, including press materials and media outreach initiatives • Built and maintained relationships with business leaders, industry experts, partners, and media representatives to support networking and visibility opportunities • Coordinated guest management and stakeholder communication to ensure high-level event experiences and professional engagement • Monitored event budgets, tracked operational expenses, and contributed to financial reporting aligned with business objectives • Strengthened Mediafax’s visibility and positioning within the corporate events and business communication landscape through impactful event experiences and strategic communication initiatives

Managed communication and public relations activities for the Romanian Food Industry Federation, ensuring consistent stakeholder and media engagement • Coordinated Romania’s official participation at major international trade fairs, including Alimentaria Barcelona, Fancy Food Washington, SIAL Paris, and IFE London • Represented the Romanian food industry as an official delegate at international exhibitions, business forums, and industry-related events • Developed and maintained relationships with federation members, business partners, and national and international media representatives • Coordinated organizational presence at industry meetings and international networking initiatives to strengthen strategic partnerships • Prepared communication materials, press-related content, and event messaging aligned with organizational objectives and industry visibility goals • Contributed to the international promotion and positioning of the Romanian food industry through communication and project coordination initiatives

Advanced studies in business strategy, management, finance, and international business operations. Developed strong competencies in communication, negotiation, and B2B relationship management. Strengthened presentation and interpersonal skills through case studies, group projects, and applied business simulations. Built a solid academic foundation to support leadership roles in marketing, sales, and brand management.

Specialized in strategic communication, brand management, and integrated marketing campaigns. Gained advanced knowledge in public relations, media planning, and consumer behavior. Developed expertise in advertising strategy, creative messaging, and campaign evaluation. Enhanced presentation, critical thinking, and problem-solving skills through applied projects and case studies.

Acquired solid knowledge in economics, management, and international business practices. Studied business administration in English, developing strong analytical and communication skills in an international academic environment. Built a strong foundation for advanced studies in MBA and Communication & Advertising.