Kriti Uppal

- Owned the supply charter and successfully introduced innovative initiatives, including Deal of the Day, Happy Hours, Freebies and Coupons for restaurant partners, resulting in a 12% revenue growth for their businesses. - Solely managed the end-to-end execution of the Great Indian Restaurant Festival (GIRF), encompassing planning, target-setting, strategy development, and process management. Achieved a 72% GOV coverage and footfall of 2.8 million in Sep'24 Edition during the festival. - Designed dynamic pricing system for GIRF to optimize revenue basis real time demand – led to 28% increment in revenue. - Identified critical revenue leakage areas and implemented an optimized renewals tracking process driving a 7% improvement in renewal rates. - Developed financial models and forecasts to support strategic planning and investment decisions. - Implemented an offer scraper tool to compare platform offers with competitors, improving competition parity by 16% and increasing new outlet acquisitions by 7%. - Responsible for planning and executing growth campaigns in collaboration with marketing and regional sales team to drive business and operational metrics to achieve the targets. Major achievements: - Awarded the Made a Difference (MAD) award for outstanding performance and contributions to the success of the Great Indian Restaurant Festival (GIRF)

- Developed a comprehensive Single Sign-On (SSO) dashboard using Google Data Studio, enabling the sales team to seamlessly access and review their entire portfolio in a unified platform. - Responsible for creation of detailed dashboards to track and analyze key KPI's and identify areas of improvement for overall business and all functional teams to make the organization data centric and drive operational efficiency - Designing the incentive framework for the regional sales team and tracking the achievement on a daily basis - Led a project focused on customer feedback analysis and identified service gaps that led to a 15% increase in customer satisfaction - Conducted a market pricing study and competitive analysis to recommend strategic changes to the deals, leading to a 10% increase in overall revenue Major achievements: - Monitored restaurants blocked for over two days and analyzed the daily impact, proactively engaging with restaurant partners to resolve issues. Efforts resulted in a 6% increase in overall revenue. - Recognized as Most Valuable Player (MVP) twice for exceptional contributions Introduced Google Data Studio, enabling the organization to track data metrics effectively and enhance decision-making

- Used data-driven decision-making techniques to identify areas of improvement within operations processes - Implemented strategic initiatives that resulted in significant improvements in operational performance - Applied excellent problem-solving, process development, and strategic implementation skills to lead and support all areas of operations - Created and presented reports and dashboards, translating complex data into actionable insights for stakeholders - Collaborated with leadership, sales, and content teams to gather requirements, communicate findings, and provide regular updates on MIS-related activities