Megan Rydell

· Client Relationship Leadership: Manage day-to-day relationships with 50 corporate field clients by aligning digital marketing strategies with business objectives, resulting in improved client satisfaction scores and measurable campaign ROI. · Strategic Growth Enablement: Partner with executive leadership to identify growth opportunities, expand program offerings, and increase client participation, contributing to double-digit account growth within the first year. · Operational Oversight: Direct daily operations of the Rochester office, overseeing a team of 25+ employees, implementing performance standards, and streamlining workflows that enhanced team productivity and efficiency. · Team Development & Client Engagement: Lead quarterly business reviews (QBRs) with clients, while coaching and developing team members to achieve professional growth, exceed performance targets, and strengthen retention.

· Client Relationship Management: Strengthened direct client partnerships by leading webinars, office hours, and analytics reporting, driving increased engagement and improved client satisfaction. · Team Leadership: Supervised three Account Specialists and collaborated within a 70+ member account team to deliver high-quality service and meet program goals across multiple accounts. · Training & Onboarding: Designed and delivered onboarding sessions for new hires, accelerating ramp-up time and equipping staff with the tools and knowledge to excel in client-facing roles. · Program Growth: Expanded client participation in digital marketing programs by identifying opportunities and aligning solutions with business objectives, contributing to measurable account growth.

· Executive Client Partnerships: Managed relationships with 50 corporate leadership contacts, delivering tailored digital marketing guidance and training that strengthened long-term partnerships. · Analytics & Reporting: Produced and presented monthly analytics reports on program participation, enabling clients to track ROI and identify opportunities for performance improvement. 2 / 2 · Industry Representation: Represented DAC at key industry conferences by hosting information booths and facilitating client sessions, increasing brand visibility and client engagement. · Client Enablement: Provided ongoing education and resources that empowered clients to optimize digital marketing strategies, driving higher adoption and program success rates.

· Agent Relationship Management: Built and maintained relationships with 200+ local agents, serving as the primary point of contact and ensuring alignment with marketing initiatives. · Digital Marketing Support: Guided agents on implementing SEO best practices and supported the execution of search engine marketing campaigns to improve online visibility and lead generation. · Program Execution: Coordinated campaign activities across multiple stakeholders to ensure timely delivery and consistent adherence to brand and performance standards. · Client Enablement: Delivered actionable insights and resources that empowered local agents to leverage digital tools more effectively, contributing to improved program outcomes.

· Operational Leadership: Direct all aspects of store operations, including recruiting, payroll, scheduling, sales planning, inventory management, and visual merchandising, ensuring smooth day-to-day performance. · Staff Development: Train, mentor, and develop team members to consistently achieve sales targets while fostering a culture of accountability and high-quality customer service. · Customer Engagement: Increase customer loyalty and retention by driving participation in loyalty programs, analyzing survey feedback, and resolving issues quickly and effectively. · Sales & Performance Growth: Implement sales strategies and operational improvements that boosted revenue, optimized merchandising standards, and enhanced overall store performance.

· Full Store Operations: Oversaw all aspects of store management, including staffing, payroll, inventory control, scheduling, and sales strategy to ensure efficient day-to-day performance. · Revenue Growth: Increased sales by implementing customer engagement initiatives, training staff on effective selling techniques, and strengthening loss prevention practices. · Customer Retention: Built repeat business and long-term loyalty by delivering consistent, high-quality customer service and cultivating a positive in-store experience. · Team Leadership: Recruited, trained, and motivated staff to exceed sales goals, improve operational efficiency, and maintain strong visual merchandising standards.