Hidayat Aziz

Led branding, investor communications, and digital presence for a wealth management group, increasing reach by 150% and engagement across investor channels Strengthened market positioning, enabling a $4M capital raise within 6 months from 15+ investors Executed a go-to-market strategy in SG, MY & IN, reaching 2M+ target customers Developed a full social media & digital strategy for a F&B group, increasing online engagement by 60% and realising a 45% boost in diner bookings

A rigorous, expert-led programme focused on mastering the strategic frameworks and methodologies required to lead successful large-scale digital transformation and organisational change initiatives. The curriculum is modelled after BCG's proprietary consultant training, emphasising the "biz-tech" skills necessary to transition a company from digital strategy to impactful execution. Key Focus Areas & Outcomes: Transformation Strategy: Developed end-to-end digital transformation roadmaps, including digital maturity assessments and identifying high-value use cases. Change Management Leadership: Mastered frameworks to anticipate and manage organisational resistance, drive adoption, and embed new digital operating models (e.g., Agile governance). Disruptive Technology Application: Gained proficiency in applying emerging technologies (specifically Gen AI, Cloud, and RPA) to solve complex business problems. Human-Centred Design: Applied user research, journey mapping, and ideation techniques to ensure digital solutions are customer-centric and drive measurable value. Structured Problem Solving: Utilised BCG's toolkit for structured communication and problem-solving through simulated client scenarios and a real-world Capstone Project.

Owned and directed a major P&L portfolio, driving strong revenue growth, margin optimisation, and operational excellence as the Client Director. Spearheaded the end-to-end digital transformation of the creative management workflow for a key global business unit (HP), redesigning processes to cut approval cycles by over 82% and accelerate speed-to-market. Pioneered and scaled a new digital consulting vertical, creating a significant revenue stream by building the full service framework and go-to-market strategy. Led the development of a multi-award-winning e-commerce and shopper marketing strategy, exceeding performance targets by more than 4x and boosting product sales and market share for the HP Sprocket Studio. Engineered an AI-powered conversational marketing chatbot solution for FrieslandCampina, leveraging NLP to engage a large audience and grow first-party data acquisition. Built and grew a substantial P&L, driving long-term strategic marketing programs for Procter & Gamble that delivered measurable ROI and secured multi-year renewals. Built, mentored, and led a high-performance team of marketing managers, improving service quality and scaling operational capacity. Secured multiple industry awards recognising agency excellence and client campaign success, including Loyalty Marketing and Excellence in Shopper Marketing.

Directed multi-disciplinary teams to deliver integrated marketing campaigns for 15+ major accounts, including Suez and ST Engineering, driving measurable growth and client impact. Secured new business through strategic pitches and innovative brand-led ideas while ensuring strong alignment across strategy, creative, and execution. Managed and collaborated with cross-functional teams across client servicing, creative, copy, and project management, streamlining collaboration to optimise workflow, resource allocation, and delivery timelines. These improvements increased project efficiency by over 50% and enhanced client satisfaction. Led initiatives to improve client experience and long-term retention, implementing tool-based project management to boost transparency and delivery reliability. Consolidated over 500 fragmented digital assets into a single mega-website with best-in-class UX, reducing concept turnaround times by more than 70% and improving brand consistency across multiple platforms. Achieved creative excellence recognised with 6 Marketing Agency of the Year Awards, spanning Brand Consultancy, Social Media Marketing, Content Marketing, Mobile Marketing, and Digital Marketing.

Led an interactive team to deliver innovative digital design and high-impact creatives, developing concepts and prototypes for cross-industry brand pitches and campaigns. I expanded team capabilities to cover both design and development functions, boosting overall productivity and creative output. Directed digital-first creative production, delivering 20+ end-to-end campaigns for major brands including Marina Bay Sands and Standard Chartered. Managed integrated promotions across 4 business verticals for a global bank and created the brand’s first Facebook game for a major event, increasing audience engagement by over 2x. Mentored a team of 8 designers, improving creativity, execution quality, and delivery speed, resulting in faster campaign turnaround and higher client satisfaction.

• Built new digital service offerings and led client acquisition efforts • Developed end-to-end project management and onboarding frameworks • Managed multidisciplinary teams across design, illustration, and development Key Achievements: • Secured 8 long-term marketing retainers, driving unit growth • Onboarded major brands including Toni & Guy, Ericsson, Fitness First, and National Geographic

• Oversees all multi-media related creation, design, production • Reports directly to Editor-In-Chief and Executive Producer • Provided creative strategy to a team of designers and developers • Performed Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) • Electronic Direct Mailer Campaigns Achievements: • Selected as a mentor for RadioM.fm's inaugural Media Club for secondary school students • Effectively onboarded new advertisers and advertisement design for the Walk Your Talk magazine • Managed distribution and placement of magazines for to increase readership