Max Zubrow

• Lead a team of Finance Business Partners supporting the Cloud Marketing organization • Partner with the Scaled Growth & Analytics data science team to build out region and channel level LTV models • Built and own the revenue model for the Google Cloud Platform (GCP) self-serve free trial offering, including end-to-end tracking and reporting of key metrics from free trial starts, credit consumption, customers acquired, and revenue generated • Built diagnostic reporting for the GCP self-serve business to provide insights for variance commentary on customer acquisition, conversion rates, revenue ramp, and customer retention • Partner with Marketing and Media Lab & Optimization teams on incorporating incrementality results from MMM/MMT testing into annual planning, OKR modeling, and performance scorecards • Responsible for the financial budget management of Google Cloud Next, Google's largest customer-facing event

• Led a team of three analysts serving as the Finance Business Partners to the GTM functions • Responsible for Sales Productivity, Quota Allocation, Pipeline, Professional Services bookings, and Premier Support modeling exercises for planning and forecasting purposes • Own the BoD and Operations monthly reporting package for Thoma Bravo

• Finance Business Partner to the Digital Experience Global Marketing organization. Responsible for managing all aspects of the P&L, including planning, facilitation, and tracking of the variable marketing budget • Own the Global Commercial pipeline and marketing funnel target setting process for Marketo & Magento products, using the Demand Planning model built during my time at Marketo. Advise on capacity and funding constraints that impact Marketing and BDR productivity, so that resources may be reallocated to improve efficiency

• Led a team of two analysts responsible for planning, tracking, and measuring the effectiveness of marketing program spend, as well as providing purchasing support to ~200 spenders in the Digital Experience Global Marketing organization • Responsible for supporting end-to-end operational efficiency, building and implementing reporting, processes and strategies to assist the Marketing Leadership Team in running their business more effectively • Serve as a proxy for the Head of Demand Operations to drive forward critical organization-wide projects

• Finance Business Partner directly supporting the CMO and Global Head of Services. Responsible for managing all aspects of the P&L for the Marketing, Professional Services, and Partner Ecosystem teams • Built an agile Demand Planning model to determine pipeline coverage needed to support global Sales teams through demand generation investment and contribution from Marketing, BDRs, Sales, and Partners • Built the Professional Services bookings, revenue, and capacity models for annual planning and monthly forecasting • Owned and managed the variable marketing budget using Allocadia and Adaptive Insights/Anaplan

Finance Business Partner responsible for supporting Marketing, Professional Services and Business Development teams

• Responsible for building yearly sales, margin and expense budgets for over 175 convenience store locations using year-over-year trends, upcoming initiative predictions, and assumptions provided by LOB leadership • Oversaw capital projects, built NPV financial models, and presented recommendations to the Executive Leadership Committee • Created pro forma analyses of new stores, expansions, and remodels to assist executive leadership in making financial real estate decisions based off IRR analyses • Designed tests to assess the overall effectiveness of new marketing campaigns, technology implementations, and operational changes. Analyze and report on the impact of these strategic initiatives and use predictive analytics to target additional stores and markets for maximum impact

Shrink data analyst responsible for providing analytical and investigative analysis of POS data in order to assure shrink and theft reduction. Subject matter expert, super user and system administrator of an Exception Based Reporting (EBR) analytics tool. Work with LOB leaders, Operations, IT, and Loss Prevention to improve, correct and modify inventory management policies and practices. Responsibilities include: • Subject matter expert, super user, and system administrator for an Exception Based Reporting tool used by Loss Prevention, Operations, IT, and other LOB leaders • Exception Based Reporting - Analyze front end POS transaction data for 400+ supermarkets and convenience stores in order to target fraudulent activity and expose when company policies/procedures are not being followed. Build investigative case leads and provide analytical support to Loss Prevention throughout investigations. • Built investigative case leads and provided analytical support to Loss Prevention throughout investigations. Identified over $1.1M in fraud and worked with business leaders to modify procedures that were vulnerable to exploitation • Develop and maintain inventory analytics designed to improve inventory management and margin controls for all lines of business (Excel VBA/SQL). • Design analytical reports for Store Leaders that identify shrink opportunity areas. Work with leaders to better understand the origins of shrink in their stores and use data analytics to provide recommendations in an effort to reduce the amount of loss.

• Assisted the Servicing Strategies Team in continuing to build the Bifurcation Program • Produced and analyzed monthly volume reports to be presented to senior executives • Projected economic profitability for lenders within the Bifurcation Program

• Devised a strategic business plan in order to increase revenue by 100% in 12-18 months • Projected demand for new product implementation • Performed cash flow and financial analysis

• Adjusted portfolios to meet the Global Investment Performance Standards • Analyzed accounts and prepared presentations for Senior Advisors to market to prospective clients. • Assisted in buying and selling to rebalance accounts to fit composite allocations