Matt Sternig

Overall responsibility for assisting and supporting the development and execution of the marketing strategy for the exhaust and specialty ventilation product categories. Lead new product development with cross-functional teams, collaborating to advance projects through various phases of product life cycles - concept to production. Broan-NuTone leads the residential ventilation industry with innovative products such as auto sensing range hoods, germ killing ventilation fans, and fresh air systems, all supported by our award-winning customer excellence team. Broan-NuTone provides better quality of air for better quality of life. One of many companies within Madison Industries all doing our part to make the world safer, healthier, and more productive.

Common Council President - Apr 2026 - Present Licencing Board - Apr 2026 - Present Plan Commission - Apr. 2024 - Present Finance Committee - Apr 2023 - Present (Chair - Apr 2024 - Present) Tourism Commission - Apr 2023 - Present Board of Public Works - Apr 2023 - Present

Focused on driving growth, promoted the Fusion brand, developing long-standing relationships, securing new opportunities and exceeding client partner expectations by taking time to understand their needs and working closely with our recruitment team partners to support them through the recruitment process, connecting top-performing candidates to executive opportunities.

Conducted revenue and margin analysis of key products within an industry-leading, building envelope moisture management portfolio, identifying key trends, and recommending portfolio pricing strategy. Recommended brand positioning, developed website content strategy and action plan, and led the team in developing content to support a product launch.

Developed and implemented marketing strategies, and collaborated with creative, content, and digital agency teams that supported the firm's growth goals and achieved a 19.51% increase in net revenue. Launched the firm’s Environmental, Social, and Governance (ESG) services practice, collaborating with the firm’s segment leader to architect the go-to-market strategy and digital-first marketing campaign aimed at key industry targets. Spearheaded the development of a firm-wide cross-sell strategy to significantly increase specialty services revenue by equipping partners and associates with the knowledge to identify opportunities and confidence to engage existing clients in meaningful dialog.

Responsible for leading the industry marketing account management team and overseeing the development and implementation of marketing strategies and collaboration with creative, digital, and agency teams that supported the firm's growth goals, achieving a 9.78% increase in net revenue from FY20 on top of an 8.64% increase the previous fiscal year. Managed overall allocation of marketing support designated to industry practice teams in the firm, including team structure and staffing, evaluated performance, and made recommendations for hiring, budgeting, promotion, and compensation. Served as a performance coach, mentoring and providing opportunities for professional growth and broadening of experience for members of the marketing team.

With a strong understanding of B2B marketing and complex sales, I produced positive project outcomes, developing marketing materials and integrated campaigns that got results. I applied strong analytical and problem-solving skills when working with cross-functional teams to scope strategic marketing solutions that exceeded business goals. I was responsible for communicating key points of the marketing strategy to internal stakeholders, creating and activating project plans and overseeing initiatives from concept through launch, all with a focus on quantitatively proving results and providing value for the business.

With an in-depth understanding of brand asset management and integrated marketing communications strategy, I assessed client needs and provided strategic counsel and guidance. I established account structures and staffs to best serve the client businesses, and provided leadership to teams focused on planning and executing programs that meet and exceed clients’ measurable brand and marketing communications objectives. Responsible for the overall client experience, I maintained business relationships with C-level, director-level and senior marketing management of our clients. Client Experiences: Eastman Chemical Company, Schneider Electric/Square D, Butler Manufacturing, Ingersoll Rand/Trane Commercial HVAC, InEight, Faith Technologies, Generac, Manpower, Jefferson Wells, GE Healthcare, Solar Turbines, Orbis, The Raymond Corporation, Pfizer Animal Health/Zoetis

My role was to supervise, motivate and guide the day-to-day management of our clients’ business, ensuring the team executed quality work that was budget-conscious and on strategy. I had responsibility for analyzing the team pulse and motivating and engaging team members, ensuring resources were allocated appropriately. I was also responsible for collaborating with cross-functional teams to write and deliver communications plans to client product managers and senior marketing managers, as well as championing their successful activation.

As a knowledgeable resource for our clients’ products, services and industries, I was responsible for ensuring all internal teams had details needed to best execute projects and all client input and feedback was captured and shared accurately. I drove effective information flow between client, agency and agency teams as the day-to-day client contact and had project management oversight, responsible for ensuring all projects were completed on time, on budget and met or exceeded quality expected by both the agency and our clients.

Client Experiences: Ford Power Products, Sun Chemical, LiphaTech, Nitrogen

Client Experiences: NAPA Auto Parts, Dana Corporation, Johnson Controls - Battery Division