Matthew S.

We’re making great design accessible and delightful for everyone. Previously featured in TechCrunch, Lifehacker, Creative Review, The Globe & Mail, and CBC. We believe anyone can make their business, side hustle, or passion project look beautiful — even if they’re not a designer. As an AI-powered graphic design company, we’re automating design processes without taking away the creativity, vision, and fun that goes into building a brand.

Located in Toronto's Liberty Village, Loblaw Digital is dedicated to creating engaging & innovative digital experiences for Canadian customers of Joe Fresh, online grocery, beautyBOUTIQUE, PC Optimum and then some. We're a group that's motivated by challenges and fueled by collaboration as we work to solve complex problems and accomplish the unexpected.

The Aber Group Inc. is an award-winning, direct marketing agency located in mid-town Toronto (Yonge & Eglinton) that uses the Internet exclusively to achieve our clients' acquisition goals. Our people, ideas and approach lead the industry by continually delivering Smarter Internet Marketing strategies for our clients. We use pay-per-click search engine marketing, digital media buying (programmatic, direct buy), and a broad range of video, social, mobile and online direct response tactics to exceed our blue chip financial, tourism, not-for-profit, entertainment and government clients’ expectations.

The York Marketing Association (YMA) is the official undergraduate marketing club at York University based out of the Schulich School of Business. With over 330 passionate members, our mission is to expose the next generation of business leaders to the dynamic world of marketing and sales, which we achieve through a portfolio of events including case competitions, networking sessions and our flagship annual conference. For more information, visit: www.yorkmarketing.ca ---------- • Spearheaded the digital strategy of the YMA, which included managing the Communications team (which consists of a team of five directors: publications, social media, web, videography, and photography) to plan and execute various online initiatives and marketing campaigns • Major projects included: integrated promotional campaigns for five events, revamping email newsletter database, website overhaul, implementing blog content management, implementing new workback schedule system for the Communications Team ACCOMPLISHMENTS: Event Attendance: • Increased applications for "Market Yourself 101" by 44% (from 50 to 72 applications) compared to previous year. • Increased attendance for "Marketing 360" by 100% (from 50 to 100 attendees) compared to previous year. • Surpassed early bird target ticket sales for the 2015 Annual Conference by 63% (65 sales out of a target of 40 tickets) in only the second week. Social Media & Online Engagement: • Increased Facebook likes by 57% in just under three months (from 700 to 1100). • Achieved milestone of 1,000 Facebook likes. • Increased unique visitors per month on the YMA website by 525% (from 80 to 500 unique visitors) compared to previous year, with an average of 800 sessions per month. • Increased email newsletter database by 30% (from 330 to 430 subscribers) compared to previous year, with an average open rate of 53.9% and click-through rate of 1.9%.

The York Marketing Association (YMA) is the official undergraduate marketing club at York University based out of the Schulich School of Business. With over 330 passionate members, our mission is to expose the next generation of business leaders to the dynamic world of marketing and sales, which we achieve through a portfolio of events including case competitions, networking sessions and our flagship annual conference. For more information, visit: www.yorkmarketing.ca ---------- • Promotional campaigns contributed to generating 320 new club members (surpassing initial goal of 230 new members by 40%), selling out the club’s annual marketing conference (120 tickets sold), and increasing Facebook likes by 47% and Twitter followers by 18% (in a span of 4 months) • Led the Promotions sub-committee to ensure that all promotional tactics for the conference were aligned and executed in accordance with the the co-presidents’ vision • Worked closely with the Communications team to conceptualize and execute unique and strategic promotional campaigns under very tight deadlines • Projects included: promotional posters, booklets, business cards, sweater design, handout flyers, promotional placards, video trailers, and social media content

Founded in 2007, Squareknot (previously Direct Antidote) is an award-winning communications agency with deep expertise in loyalty and multichannel direct marketing solutions. Squareknot is owned by LoyaltyOne, Co., a member of the Alliance Data family of companies (NYSE:ADS). ---------- • Managed and executed digital (email) and direct mail CRM campaigns for various AIR MILES Sponsors – from client briefing, to creative brief writing, to campaign deployment. • This involved assisting the Senior Account Executive with project management by reviewing creative and legal at every stage, managing revisions and approvals, coordinating cross functional team meetings (Creative, Production, Studio, Translation), attending concept presentations with the Client, as well as monitoring project time through estimates and workback schedules. • Other projects include: conducting comprehensive competitive analysis on current AIR MILES Sponsors, conducting extensive financial analysis on Client Services revenue, and working closely with the Group Account Director to assist in the development of various creative pitches. Clients include: various AIR MILES Sponsors (Toys "R" Us, Staples, Sobeys, Old Navy, Transat Travel, Plastiq, Whirlpool, National Car Rental, Budget Rent a Car)

The CFC Media Lab is a unique production think-tank, training institute and accelerator for emerging interactive and digital creators, practitioners, entrepreneurs and companies, which has graduated over 200 professionals, prototyped over 100 interactive products and commercialized over 30 technologically-savvy start-ups. ---------- • Assisted in developing and executing the social media plan for the start-up accelerator program, "ideaBOOST" • Managed all social media platforms, including Facebook, Twitter, and MailChimp. My efforts generated 200+ new Twitter followers in the span of 2 months • Analyzed and optimized the mailing list database to ensure that addresses with the highest click rates were targeted by mailing campaigns • Coordinated photographers and writers to develop blog posts for Stabletalk, the CFC Media Lab blog

Canada's Olympic Broadcast Media Consortium (also referred to as CTV Olympics) is a joint venture between Bell Media and Rogers Media to produce the Canadian broadcasts for the 2012 Summer Olympic Games in London ---------- • Responsible for producing and posting video content for the London 2012 Olympic Games. This involved working in a fast-paced environment to push out an average of 6-7 videos per shift for publication to CTVOlympics.ca and RDSolympiques.ca • Maintained constant communication with the social media team via the Highlight Packagers team and Associate Video Producer to deliver video-on-demand clips for high-speed distribution to Twitter, Facebook, and YouTube