Matthew Gessel

Director, iD Direct (iD Mobile) @ Currys plc

About

Highly commercial digital, ecommerce and marketing leader/innovator with extensive start-up, and global blue chip giants, experience. Skilled at developing engaging propositions (including licensing and subscriptions), driving performance step-change in established businesses, creating great customer experiences, and developing high-performing teams. Able to get the best out of complex, and sometimes challenging relationships between internal an external stakeholders, C-suite and SMEs, partners and suppliers. Empathic leader, placing emphasis on transparency, and developing an entrepreneurial team spirit through joint business ownership.

Country

United Kingdom

City

London

Industry

Telecommunications

Skill

Luxury Goods Sales, Luxury Brand Marketing, Technology Trends, Workload Prioritization

Experience

e-commerce director

beauty pie ltd

2016-3 - 2017-6 · 1 yr 4 mos

Disruptive pureplay e-commerce proposition in beauty. Responsible for the development, implementation and trading of the Beauty Pie business model and the rollout of our IBM architecture for our UK and US launches.

omnichannel director

mclaren racing

2012-1 - 2016-1 · 4 yrs 1 mo

Responsible for all aspects of our omnichannel consumer retail business and licensed business in sports merchandise, luxury goods and fashion.

digital director

perfumers 1870

managing director

idrive

2001-1 - 2003-1 · 2 yrs 1 mo

Development of iDrive's European Channel Business with channels partners such as network operators, SUN and IBM. iDrive was owned, a/o, by EMC corp.

global digital director

penhaligon's

2019-10 - Present · 7 yrs 1 mo

Responsible for global omnichannel digital activity. Penhaligon’s is owned by Perfumers1870 and we are proud to be part of Puig, a third-generation family-owned fashion and fragrance house based in beautiful Barcelona.

head of marketing

samsung

2011-1 - 2012-1 · 1 yr 1 mo

Full marketing mix ownership in consumer electronics, digital imaging. Strategised and managed our step-change SMART brand platform through my team of product managers, channel marketing managers and field colleagues.

sales and marketing director

infospace

1997-1 - 2001-1 · 4 yrs 1 mo

Heading up our regional office of 40 marketing, sales and technical colleagues in Rotterdam, I was responsible for overall revenue growth and product development (white label apps and services).

global digital director

l'artisan parfumeur

2019-10 - Present · 7 yrs 1 mo

Responsible for global omnichannel digital activity. L’Artisan Parfumeur is owned by Perfumers1870 and we are proud to be part of Puig, a third-generation family-owned fashion and fragrance house based in beautiful Barcelona.

head of e-commerce

sharp electronics

2005-1 - 2011-1 · 6 yrs 1 mo

Responsbile for SHARP's entry into Direct to Consumer, its e-commerce strategy and associated channel P&L. Member of the European brand transformation steering group that delivered SHARP's European brand transformation.

digital transformation consultant

dixons carphone

2017-7 - 2019-8 · 2 yrs 2 mos

I was brought in to restructure iD Mobile's e-commerce strategy, trading and technology capability, covering all aspects of direct consumer sales, from platform strategy and technical roadmap to the day-to-day trading of our proposition. After 18 months I handed the strong-performing team over to a new, permanent, Head of E-Commerce and transferred across to head up migration of the business' ecommerce ecosystem.