Matthew L.

Experiential Marketing Specialist @ Kinetic Events Staffing

About

Creative and results-driven experiential marketing and events professional with 5+ years of experience executing brand activations, retail events, and customer engagement campaigns across food & beverage, retail, and media. I specialize in bringing brands to life through in-person experiences—whether through pop-ups, product launches, or high-impact customer interactions. My background spans event execution, client relations, and marketing support, with a strong focus on creating memorable, customer-first experiences that drive engagement and loyalty. At The White Moustache, I led and executed 100+ activations and retail events, supporting product launches and strengthening brand presence across NYC. I’ve also supported marketing analytics and campaign performance in media environments, giving me a well-rounded understanding of both creative execution and data-driven strategy. Known for being reliable, adaptable, and solutions-oriented in fast-paced environments, I thrive in roles where I can blend creativity, operations, and customer experience. Currently seeking opportunities in: * Experiential Marketing * Event Coordination / Event Marketing * Brand Activation * Hospitality & Guest Experience

Country

City

United States

Industry

Marketing & Advertising

Skill

Experiential Marketing, Event Planning, Brand Activation, Customer Engagement, Special Events Coordination, Client Relations, Marketing Campaigns, Hospitality Management, Customer Experience, Retail Operations, Brand Awareness, Conflict Management, ServSafe Alcohol Certified, Daily Operations Management, Campaign Performance Analysis, M&A Execution, Marketing Partnerships, Product Lifecycle Management, Strategic Partner Relations, Conference Organization

Experience

Experiential Marketing Specialist

Kinetic Events Staffing

2025-6 - Present · 1 yr 4 mos

New York, New York, United States

* Execute experiential marketing events and brand activations for a variety of clients across NYC * Manage on-site event operations, logistics, and attendee engagement (100–500+ guests) * Represent brand messaging and deliver high-quality customer interactions * Collaborate with event managers and teams to ensure seamless execution

Special Event Coordinator

The White Moustache

2025-2 - 2025-6 · 5 mos

New York City Metropolitan Area

* Planned and executed 100+ brand activations, pop-ups, and in-store events * Supported go-to-market efforts for product launches and seasonal campaigns * Led event logistics including scheduling, staffing, and partnerships * Acted as liaison between customers, retail teams, and leadership * Trained and managed brand ambassadors to ensure consistent brand representation * Collected and translated customer insights into actionable marketing recommendations

Lead Marketing Consultant/Advisor

The White Moustache

2024-9 - 2025-6 · 10 mos

Senior Brand Ambassador

The White Moustache

2024-6 - 2025-6 · 1 yr 1 mo

Seasonal Sales Coordinator

MUJI U.S.A. Limited

2022-12 - 2023-1 · 2 mos

New York, United States

* Delivered strong customer experiences in a high-traffic retail environment * Supported in-store campaigns, merchandising, and promotional activations * Provided customer feedback to support marketing and merchandising decisions

Video Partnerships Associate

Initiative

2022-3 - 2022-9 · 7 mos

New York, New York, United States

* Supported video marketing partnerships and campaign execution for large clients * Analyzed performance data to identify optimization opportunities * Built reporting tools to improve team efficiency and visibility

Marketing Coordinator

Brooklyn Heights Orthodontics

2017-6 - 2022-5 · 5 yrs

Brooklyn, New York, United States

* Led local marketing campaigns and community outreach initiatives * Planned events and engagement programs to drive customer acquisition and retention * Managed full client experience lifecycle * Created marketing content to strengthen brand trust and visibility