matteo ferrari

While Sales Manager responsible in Italy, Greece and Israel for the consumer products, I've been able to launch a new generation of products, to drive distributors to a new sell-in reporting agreement, to launch several campaigns to promote sellout with etailers and system builders, and to sync with partner companies (Asus, MSI, Zotac) to improve revenues. I've reached all targets set by the company, managing to raise the market share by 2% in 2 quarters in each country. In particular, in Italy and Greece I've got a growth in revenues (Distribution) of 31% and 25% compared to the previous benchmark.

Technical Sales in Portugal, Spain, Italy, Greece, Turkey and Israel. Presenting new technologies and products to key customers in each different country, to get design wins. Product trainings to NV internal teams and to customers at different levels (Directors, managers, PMs, sales forces, promoters). Being more senior, project management for notebooks and displays (Vestel in Turkey), emebedded solutions (Seco in Italy), military projects (Israel). Engaged with customers from early talks until mass production.

In charge of the brands and products lineup for one of the top three Etailers in Italy, I was running new product launches, promos and EOL activities. By working closely with the company IT department, I was able to get the intranet sw to evolve to get precious informations about stock rotation, product lead time, and sellout statistic that were helping me to perform better when bargaining sales agreements with vendors or distributors. I've been developing and putting into service a tool to improve SKU descriptions for more than 18,000 products, that was more efficient and saved the company nearly 70,000 euros from using a service from third parties.

Responsible for consumer products for a greater area, now including Netherlands, Middle East and the Balkans. Preparing products prezos, lineups. fight guides for the local sales/marketing teams. Costantly deploying new sales campaigns to improve revenues, reaching and evangelizing more and more customers, keeping ROI as a part of the objective. As a senior evangelizer, In 2013 I've launched a new program to train retail chain stores, that managed to save the company nearly 100K € per year in Italy, and now it's getting replicated in more european countries.