Matt Singer

•Oversee production of broadcasts, livestreams, podcasts, mobile apps, digital signage, and photo/video production. •Direct workflow of remote operations for live television broadcasts, including city, state and federal permitting, developing timelines, connectivity, building/breakdown, and staffing. •Pitch, negotiate and onboard domestic and international rights holders across 197 countries and territories. •Own relationships with production companies, broadcast partners and licensees, liaising between internal marketing, sponsorship, finance, legal, and public affairs teams. •Ideate, present and execute new sellable assets and sponsor integrations into broadcast and fan engagement elements, and ensure sponsor obligations are being met. •Line produce, stage manage, and/or direct live event programming as needed. •Lead RFP process for all vendors supporting broadcast, digital signage, mobile app, and digital and onsite fan engagement. •Determine and monitor department budget ensuring projects are reaching fiscal goals, sustainable and profitable based on P&L analyses.

• Manage team responsible for the marketing, public relations, outreach and strategic partnerships of the NYRR youth and community programs, community investment and relations, and development and philanthropy efforts. • Lead the development and execution of integrated marketing and communications campaigns to support NYRR social responsibility and community impact programs and initiatives, including rebrand of programs for seniors and athletes with disabilities. • Identify and cultivate relationships with community organizations, including city agencies, major league offices and teams, and other nonprofits to collaborate on campaigns and events to amplify shared mission of positively impacting local communities. • Represent NYRR at industry conferences and local coalitions of city agencies and NGOs working to improve youth and community health across NYC. • Develop and implement tactics to exceed organization engagement metric goals, including earned and paid media, owned social and digital channels, grassroot initiatives, print materials, industry events, and telemarketing. • Draft and edit content, and oversee design, production and translation for all key organization and public facing materials, including the Annual Report, newsletters, social media content, press kits, and talking points. • Manage external public relations, telemarketing, translation, and creative agencies.

• Execute media relations strategy, seeking high-level placements, leveraging extensive media contact list. • Identify and develop social responsibility programming and storytelling for NYRR’s youth and community services, military engagement, sustainability initiatives, etc. • Produce feature stories and broadcast segments for nationally televised broadcasts of NYRR events, including the TCS NYC Marathon. • Proactively seek out speaking engagements, and draft executive briefing docs, positioning NYRR as a thought leader in the sports and nonprofit industries. • Cultivate relationships with community organizations, including city agencies, major leagues and teams, and other nonprofits to collaborate on campaigns and events to promote shared mission. • Collaborate with corporate partners to implement cause-related marketing and communication efforts. • Plan and execute media opportunities, such as professional athlete media availabilities, press conferences, community impact events, etc. • Manage relationships with athlete and celebrity ambassadors and coordinate public appearances and other responsibilities. • Create and distribute communication materials, including press releases, media advisories, media coverage reports, blog posts, etc.

• Create and maintain media contact lists and client materials including press releases and media kits, conduct phone and email outreach to media, and oversee media monitoring of client and industry news. • Plan, attend and execute client events including sporting events, professional conferences, etc. • Manage social media efforts, including planning tactical campaigns utilizing network of social influencers.

As a Teaching Intern for the School of Communication at the University of Hartford, I assist in the facilitating of an introductory communications lecture as well as running a solo class based on material from the lecture. Additionally, I am responsible for organizing the School of Communication's social media and digital communication efforts, which are designed to recruit and retain students, and encourage alumni involvement.

During my time at HITS l assisted the marketing team with social media marketing, market research, media planning, contacting potential partners and sponsors, event planning, and distributing promotional materials.

My primary responsibility while interning with the NYSDC was conducting cold calls in order to achieve name recognition, recruit volunteers, persuade voters and get them out to vote. In addition to the phone calls I also collected and entered data into VAN, attended community and political events to recruit, promote candidates and distribute promotional materials.

Thesis: Military Public Affairs: How the US Military Maintains its Positive Reputation Throughout Public Crises