Matt Jones

Responsible for driving the monetization program as a part of services offering (sales, account management, and technology) for a retailer. Additional responsibilities: - P&L for account - Strategic roadmap - Manage a Team of 20 - Consult retailers on Product Strategy, Media Mix, and Go to Market Approach Accountable for: - Driving sales team to achieve goals - Best practices for account team - End to end process (sales, account management, creative, operations, reporting)

- Main point of contact for Sephora & Kohl's across teams - Lead development of 2022 Marketing Plan & expansion of Marketing support & tactics for Sephora + Kohl's - Drove significant vendor co-op investment to Marketing budget for sustain period & 2022 Sephora rollout plan

- Lead Marketing Strategy team for multiple categories & Launched Sephora at Kohl's - Developed and promoted multiple associates - Drove investment from over 25 Beauty vendors to double working media budget

• Successfully lead effort to build and implement a streamlined and efficient process to launch private, exclusive, and national brands on a program level • Lead cross-functional team launch new Brands (program manager end-to-end) • Drove effort to streamline and improve Vendor artwork submission and Outfitting initiatives

• Lead a team of 5 coordinating projects for In-Store Marketing, Packaging, Social Media, and Brand Strategy • Lead process improvement efforts by creating and updating processes, partnering with cross-functional teams, and recognizing opportunities and collaborating on finding solutions • Recognized staffing opportunities and championed change by restructuring based on both individual skill-set and workload bandwidth

• Lead and coordinated graphic/in-store marketing launches for Under Armour and Apple Watch • Represented In-Store Marketing team in the Capital process, partnering with cross-functional teams to execute major company initiatives • Successfully managed a $20+ million dollar Marketing Budget in 2016 • Saved 25% of In-Store Marketing budget to give back profit to the company • Improved Co-op (Vendor Funding for Graphics) collection by leading the initiation of a new process achieving 97% collection in 2016

• Plan and execute merchandising strategies in all stores and new formats • Partner and network with cross-functional teams to drive best-in-class guest experience • Provide space and merchandising direction to Merchant Teams • Lead space strategy execution across the chain for seasonal transition • Provide thought leadership in communicating merchandising direction to stores • Executed segmentation and localization strategies to increase market share among diverse customers

Results -2013 store ranking 118/1148 - top 10% of the company -Met replenishment goals leveraging new RFID and MLS technologies -Drove store sales $50,000 greater on the Day after Thanksgiving in 2013 than 2012 and exceeded our credit card acquisition goal by 150% -Increased Kohl's charge acquisition in 2013 by over 10% over 2012 Leadership -Lead and coached associates in driving business by increasing our store's direct marketing reach for both Kohl's charge and Email acquisition -Motivated over 150 employees to reach and exceed goals for Direct Marketing, Sales, and Customer Engagement -Learned how to drive results, partner with experienced leaders, and gain the respect of associates who have far more experience than myself -Active ambassador of the Northern Illinois University Campus Recruitment Team for Kohl's partnering with Store Managers, District Managers, and Corporate Recruiters to attract an retain talent Operational Excellence: -Tested RFID implementation for company-wide implementation -Tested Merchandise Location Systems for optimum selling and customer service capacity -Organized E-Commerce Integration Fulfillment roll-out into the store -Planned and executed price change events successfully to increase Inventory Turnover Recognition -1 of 5 Company finalists for the 2013 Manager in Training competition with a Multi-Cultural Marketing Campaign -Territory Finalist for the 2014 Assistant Store Manager Competition with an idea focused on increasing Customer Experience thru an innovative Omni-Channel Marketing Strategy -As an Assistant Manager, I was invited to go to the Territory Store Manager Conference in 2013 -Promoted from Manager in Training to Assistant Store Manager 4 months after hire date -Promoted from Assistant Store Manager in a medium-volume store to a high volume store within 1 year

Delta Chi Fraternity Community Service Chairman -organized and planned community service events -ensured that all members completed required hours Family Relations Chairman -organized barbecue for family members to visit with fraternity members