Matt Garcia

Developing the below Financial Services verticals across all Forbes properties. - Mortgages - Business Loans - Investing - Banking - Debt Relief

Creative Prone is the digital storefront for all online software products and plugins. Designed a one-stop shop Toolkit for all who create any kind of content. Developed and evolved the product positioning and messaging for the All Access Pass. Increased sales over 53% upon the launch of the Pass within its first three months of release. Discovered opportunity and a gap in the community, no competitors offered an All Access Pass with a lifetime option. Tremendous value was created and communicated to target audiences across multi-channel avenues. Utilized Affiliate Marketing Strategies to stimulate sales and expand our reach to interested audiences previously untapped. Increased sales over 28% within 60 days of launching our campaigns. Utilized platforms such as ShareASale, WarriorForrum, and ClickBank. As the pandemic swept the globe, accelerated marketing efforts through content: organics, ads, and email drip campaigns. Within months of the shutdown, users were consuming and crafting more content than ever before. Quadrupled revenue in 2020 for online courses & filters. Show less

Hired by National Funding, a small business lender, as Digital Marketing Manager to optimize content, SEO strategy, other paid media, and was additionally tasked to take management over National Funding’s Affiliate channel. Within 7 months I was able to grow revenue of the channel by over 500% - this brought our monthly revenue from an avg of $325,000 to over $1.7M. I accomplished this growth through both optimization of our current campaigns with top performing publishers and gaining new, fruitful partnerships. Due to the recent growth driven, our directors tasked me with launching a new Affiliate channel for our other brand, Quickbridge. Within two months, I was able to attain 15 strong performing partners for the Quickbridge brand, sending new qualified leads to the sales team within 30 days of launch; by month 2, sales yielded over $750,000 in revenue within 45 days of launch. I advised our directors to switch platforms from CJ to Impact Radius, saving the company a 17% cost reduction by switching to a more efficient platform. YTD, I have grown both Affiliate channels to a 225% MoM increase in qualified leads to sales with an overall 200% increase in Funded Loan volume.

Founded a Media & Production company that also specializes in Marketing Strategy. Sold over 480,000 units of digital products comprising editing templates, filters, and other such editing software to the photo/video community across the globe compatible with Adobe Suite from 2019 - 2021. Increased user base to 38,000 people in 4 months from zero. In the 6 months following, community users increased over 400% to 209,000 engaged users. Demand Generation strategies increased sales over 70% by launching digital courses, tutorials, and live webinars sold year-round. Live webinars would bring users in for free training, this would stimulate the beginning of the funnel, create demand for more, and customers would trickle down to purchase highly relevant products throughout their training journey. Developed and executed brand marketing plans in partnership with agencies across the globe. Leveraged consumer insights to develop strategy on ad creatives for brands such as Verizon, Gatorade, Steve Harvey Global, Lightricks, LG, Samsung, Nike, Herbalife, Adidas, and many others. ALL SERVICES *Photography & Video Production *Social Media Strategy *Post Production Services - Editing + Retouching *Community Management & Development *Strategic Marketing Consultation - Campaign Management *Go-to Market Plan Development *Branding - Consultation Show less

Sunrise Business Solutions contracted me to design & build out an all new Affiliate Program for their new product offering, ERC- a payroll tax credit for business owners. The vertical applies to all business owners, so I identified key industries that proved to be highest converting for new affiliate partners: Wealth Management, Financial Advisors, Marketing Agencies, HR, Workers Comp, & Payroll Service Providers to name a few. Aided ERC G in the development of their all new CRM platform, custom built as it pertained to user friendliness. Trained new Affiliates on portal functionality for submitting new leads/credits as well as on-boarding their own sub-affiliates, increasing total affiliate count 5x. Hosted webinar weekly trainings for all affiliates on best practices, closing clients, and on-boarding their own sub affiliate partners. Obtained hundreds of new affiliates in a matter of months, with hundreds & hundreds of credits submitted to the U.S. Treasury, obtaining over $14.6M in tax returns to business owners nationwide.

Founded Creative Portraits on social media- an online community of creatives in photography and portraits. What launched in 2018 purely as a passion project in the USA, quickly grew beyond imagination oversees and to the smallest corners and community's across the world. The plan was to create and facilitate the passionate community first, nurture with inspiring content, and help creators conceptualize what is possible creatively. We hosted social gatherings for creators, models, filmmakers, and other talented individuals as local networking and collaboration opportunities. The goal was to drive community participation both digitally and in person to stimulate good business, lasting relationships, and ultimately create a brand that's known for doing more for the community than any other. Our social efforts and the community stimulated sales, built loyalty, and grew our small empire over 38% in a small amount of time, yes. However, the goal was and still remains to serve INCREDIBLE amounts of value to the community. If we consistently provide value, the business will thrive. Show less

Bytelaunch was a digital marketing agency & web/app developer in Irvine, CA where I began as a marketing specialist - entry level. Collaborated as a prime conduit between the development department, designers, and our clients. Provided insight and communicated value from a highly technical perspective, translating requirements into sensible project needs and costs. Sold dev build packages from $50,000 - $250,000. Successful in selling a web overhaul development build valued over $200,000 within my first 3 months in the role. Developed and managed lead generation tactics and strategies across multiple platforms. Optimized advertising campaigns for clients, maximized profit margins on platforms like Google Ads and Facebook. Decreased PPC costs over 30 - 40% through messaging, creatives, CTA’s, Landing Page efficiency and effectiveness, etc. *CLIENT RESULTS* Largest client was a law firm located in Aliso Viejo. Initially hired us with little direction, running zero ads, and were getting clients solely by W.O.M. After discovery an opportunity was found. HOA Lawyers. The law firm’s HOA closing ratio for cases was very high while the niche for HOA law in California was non-competitive, but still had ample search traffic. Over the next year, via Google Ads, we grew their business over 65% and the law firm expanded into new territories, new offices, and increased attorney count. Show less

Focused on local advertising and building brand identity for professionals in the home design industry. Tailored custom local marketing packages to professionals in their target markets to increase their rankings within the Houzz platform. Built relationships in the home remodeling and design industry, and would connect with hundreds of business owners who had a profile on Houzz upon contact. Assisted professionals customize their profiles, portfolios, and brand presence to build appeal to their communities. I found this increased my closing ratio over 40%. Inbound and outbound sales strategies were implemented to find the most fitting professionals to work with. Identified most lucrative niche markets relevant to my own skills set in familiarity with the professional, maximized pipeline, and created a loyal book of business increasing revenue by $2,800/mo. Show less

Began working at Nature’s Best as a Part Time employee during my Undergrad. Worked with website and content teams, managed email campaigns, newsletters, and community engagement techniques. Spearhead SEO tactics and Blog Strategy to strengthen the community giving practical information on product use cases. Established tracking and reporting on goals for SEO, paid search, and paid socials. Launched new brand Cadia, which was meant to target younger demographics. Ran split A/B Testings, target audience research, and customized surveys to gauge audience input. I created & managed a Facebook group to gauge response, interest, and what changes the community would like to see in Cadia products as support data. Show less

Assisted the marketing department at both the agency and in-house levels. Managed online brochure composition at the western region level covering multiple states. Collaborated with multiple sales offices in several states for online catalogue standardization. Assisted in showing open houses valued at over $8M Worked with Land Development department, collaborated with community planning, and the marketing offices to strategize community outreach for new neighborhood build plans. Show less

Managed all outreach initiatives to artists through both traditional and online marketing strategies. Collaborated with artists to maximize and monetize their following as a business developer. Entrusted to manage all social media, blogging, and website optimization.

Handled brand marketing by running promotions, commercial campaigns, and other media initiatives. Collaborated with artists on a direct level and took lead on marketing via social media and websites. Successful in targeting key talent that was ultimately used by commercial and radio clients.

Worked on various technical issues related to the layout of new equipment within strict time limits. Selected for clientele satisfaction to ensure business for the company. Managed business plans in teams to keep relationships with other companies strong and trusting.

Customer service experience at ZARA, a high-end clothing company, as a sales associate. Managed aspects such as first impressions, cashier, and store organizer. Credited with top sales of $5,992k/month through competitive sales initiatives and creative tactics.

Hired by National Funding, a small business loans company, as Digital Marketing Manager to optimize our positions with Affiliate partners and their ability to deliver high quality leads to our sales teams to fund business loans. Within 6 months I was able to grow revenue of the channel by over 200% - this brought our monthly revenue to average over $1.5M. I accomplished this growth through both optimization of our current campaigns with top performing publishers and gaining new, fruitful partnerships. Due to the recent growth driven, our directors tasked me with launching a new Affiliate channel for our other brand, Quickbridge. Within two months, I was able to attain 7 strong performing partners for the Quickbridge brand, sending new qualified leads to the sales team within 30 days of launch; our first sales yielded over $550,000 in revenue within 45 days of launch. YTD, I have grown both Affiliate channels to a 150% increase in qualified leads MoM to sales with 100% increase in Funded Loans. Show less

*Local Nonprofit Marketing Optimization. Optimize Recurring/New Donations for Nonprofits.
*Manage client accounts, oversee projects from concept phase to deliverables.
*Business development for growth, leads management, internet marketing strategies for Bytelaunch.
*Campaign management, ads management, Google PPC, SEO, web optimization, email marketing, branding, brand messaging, social media marketing-social media ads.

*Manage client accounts, oversee projects from concept phase to deliverables. *Business development for growth, leads management, internet marketing strategies for Bytelaunch. *Campaign management, ads management, Google PPC, SEO, web optimization, email marketing, branding, brand messaging, social media marketing-social media ads.

We are an authorized distributor of electronic home entertainment, surveillance, and information technology with over 35 years of extensive experience and knowledge in the technology industry. Automate My Home is a prominent provider in the United States as well as internationally; the brand is known for impeccable customer care as well as premium technical assistance. *Oversee and implementation of all marketing campaigns, sales initiatives, strategic planning, and hands-on business development practices.*Currently in process of a complete E-commerce website reboot as well as re-branding the company- heading up all content, images, plug-ins, and overall functionality of the site.*Formulation of everything from traditional marketing campaigns to social media management, branding, and promotions. Head of SEO initiatives, content writing, and multiple paid-marketing campaigns spread across various platforms such as Facebook, Google AdWords, and LinkedIn.

*Assist customers with their custom builds. *Knowledge of technology in this space was essential. As well as a comprehensive understanding of audio & video surveillance. *Was responsible for customer satisfaction, some sales initiatives, and upselling to clientele.

We are a Southern California based event entertainment company as a DJ and MC team. At Sterling, we have a general concentration on wedding entertainment; however, when business events, parties, and rental requests come our way, we leap at the opportunity. *Founded Sterling early in 2015. As CMO, my duties were to promote the business via digital marketing practices. *The strategy I created was one of inbound marketing; we used several methods/SEO to drive traffic alongside content marketing to drive traffic and other retargeting methods to achieve the highest return of our traffic-driving efforts. - Worked closely with developer to create website - SEO plug-in - FB ads - Twitter campaigns - Email marketing - Blog writing - Display ads - remarketing

•Focus in local advertising and building brand identity for professionals in the home design industry. •Sold custom local marketing packages to professionals in their target markets to increase awareness. •Selected for sales in acquisition due to marketing strategy, presentation, and communication skills.

•Main duties were to optimize the website by adding quality content, blogging, and social media. •Selected to work with a small team to develop new brand ‘Cadia’ to target younger demographics. •Developed strategic plans for marketing goals and stayed on deadlines while managing social media.

• Assisted the marketing department at both the agency and in-house levels. • Managed online brochure composition at the western region level covering multiple states. • Collaborated with multiple sales offices in several states for online catalogue standardization.

*Worked in the food industry as a server for three years.
*Served during special events at the only 5-star restaurant in South Coast Plaza

•Managed all outreach initiatives to artists through both traditional and online marketing strategies. •Collaborated with artists to maximize and monetize their following as a business developer. •Entrusted to manage all social media, blogging, and website optimization.

• Handled brand marketing by running promotions, commercial campaigns, and other media initiatives. • Collaborated with artists on a direct level and took lead on marketing via social media and websites. • Successful in targeting key talent that was ultimately used by commercial and radio clients.