Matt Dunton

Founded in 2006, Sweetpea & Willow has grown into one of the UK’s leading destinations for luxury interiors — curating timeless, design-led furniture for discerning clients and trade professionals. Following the sale of our West London premises, we are now proudly headquartered in a Grade II listed building in Richmond, from which our ecommerce, customer service, marketing and sales teams operate. Over the past year, we have significantly refined our business model, improving efficiency, sustainability, and customer experience. Our deliveries are now coordinated from three regional warehouses across the UK, reducing emissions and enhancing service through an optimised postcode-based network. We continue to manufacture bespoke sofas, beds, and chairs in London under our ‘Handmade With Love’ collection, while also producing white-label pieces for leading interior designers and boutique brands. Our ‘Handmade With Love’ collection continues to grow in reputation for its craftsmanship, flexibility, and sustainability — offering tailored furniture pieces made to any specification. Sweetpea & Willow is also the exclusive UK distributor for several globally recognised furniture brands. Despite broader retail challenges, turnover with these partners has increased year-on-year, and in late 2025 we achieved ‘Preferred Partner’ status with additional international labels — reflecting our commitment to curation, quality, and collaboration. Our continued investment in technology and automation supports growth across ecommerce, order fulfilment, stock visibility, and marketing — enabling our teams to deliver a seamless, data-driven customer experience. With nearly two decades of experience, Sweetpea & Willow remains committed to innovation, customer satisfaction, and British design excellence. 🏆 Awards include: Best Small Online Retailer of the Year — Online Retail Awards Amara Interior Blog Awards Winner Red Ribbon Family Business Awards – Commendation for Excellence

Responsible for managing a portfolio of 55 key accounts across the UK, driving growth and retention within the commercial data and credit solutions sector. Recognised as Equifax’s UK Top Sales Performer (2005) within the first 11 months, achieving 205% of annual target in 2005 and 165% in 2006. Consistently ranked as the company’s leading sales professional during tenure, contributing significantly to overall revenue performance. In 2006, transitioned into a Business Development Manager (Commercial Resellers) role, focusing on expanding channel partnerships and strategic reseller relationships across new market segments.

First consultant to bill over £100K of net revenue of new business in a cold environment within the first 9 months. Initiated PFJ's inclusion on to three major PSL's ensuring we were the first choice. Highest networking figures within a targeted matrix out of 80 consultants. Sample of clients: Standard & Poor's, D&B, Platts, Equifax, IDC and Gartner to name a few.