Martin J.

Global expansion is only a success when the cash hits your HQ account. Most GTM strategies focus on selling. I focus on what happens after the sale: payment discipline, distributor strength, FX liquidity, working capital exposure, and the real path to cash repatriation. I work with founders, CEOs, and export-led companies entering or scaling in the GCC, Africa, Asia, and other emerging markets. My work usually starts before companies make large market commitments. Before a company ships inventory, signs a distributor, offers credit, or expands exposure, I help leadership teams pressure-test three critical questions: 1. Market Entry Risk Is this market structurally worth entering, and what early mistakes should be avoided? 2. Distributor & Partner Risk Is this partner commercially capable, financially resilient, and aligned with our long-term interests? 3. Cash Repatriation & Trade Risk Can the revenue actually be converted, collected, and repatriated — or will profit remain trapped on paper? I bring 20 years of hands-on international trade experience across 50+ countries, with real operating exposure across the Middle East, Africa, Asia, Canada, and Europe. If you are planning to enter a high-risk emerging market — or your capital is already stuck in one — let’s have a confidential conversation. DM me “STRATEGY” to pressure-test your 2026 expansion roadmap.