Mark Sanford B.S. RT(R)(MR)

As the Director of Imaging Technology at Berkshire Health Systems, I oversee the IT operations related to imaging technologies across 12 departments within the health system. My role involves driving strategic initiatives, managing a diverse team of imaging technology professionals, and ensuring the seamless integration and maintenance of advanced imaging systems and applications. Key Responsibilities & Achievements: * Lead a team of imaging technology professionals, including system administrators, analysts, and support staff, ensuring a high level of operational efficiency. * Serve as the primary point of contact for all imaging technology-related matters, offering guidance and support to internal stakeholders. * Collaborate with executive leadership to align imaging technology initiatives with broader organizational goals, ensuring technological solutions support healthcare delivery and patient care. * Develop and execute the strategic vision for enterprise-wide imaging technologies, keeping the organization at the forefront of innovation and efficiency. * Oversee the deployment, integration, and maintenance of imaging systems across multiple sites to ensure optimal performance and reliability. * Manage the budget for imaging technology projects and operations, ensuring financial responsibility and alignment with organizational priorities. * Identify opportunities for process improvements and cost savings, implementing solutions to enhance operational efficiency and reduce costs. * Build and maintain strong vendor relationships, negotiating contracts to secure favorable terms and ensure the timely delivery of services and products. * Direct cross-functional teams to successfully deliver imaging technology projects on time, within budget, and with exceptional quality. * Develop and enforce policies and procedures to maintain high standards of performance and ensure regulatory compliance across all imaging technology operations.

As a Medical Imaging Consultant and Project Manager, I led a strategic MRI partnership between Jax Spine and Pain Centers and UF Health, overseeing the entire project lifecycle from negotiation to deployment. My role involved collaborating with physicians, IT professionals, and executive leadership to implement seamless imaging solutions and optimize patient care workflows. Key Responsibilities & Achievements: * Served as the lead project manager and consultant for the MRI partnership between Jax Spine and UF Health, driving the initiative from concept to completion. * Negotiated a magnet lease agreement, working closely with legal counsel to ensure favorable terms. * Led a cross-functional team of IT professionals and physicians, guiding the project through all phases, from planning to execution. * Developed and implemented all policies and procedures for imaging, ensuring compliance with industry standards and organizational goals. * Established efficient patient flow procedures and streamlined communication between Jax Spine and UF Health to ensure a seamless experience for both patients and providers. * Led a team of HL7 developers to deploy demographics exchange between the EMR system and the report distribution modules, optimizing the flow of patient information. * Negotiated a read contract between executive management and radiologists to ensure timely and accurate imaging interpretation. * Developed and deployed imaging protocols based on radiologist input to ensure the highest quality imaging outcomes.

As Director of Operations at Advanced Diagnostic Group, I had the privilege of overseeing operations across eight diverse sites in North and Central Florida, managing a team of 160 employees. My role focused on driving operational excellence, enhancing patient care, and ensuring a positive work environment for all staff members. Key Responsibilities & Achievements: * Oversaw daily operations across 8 locations, ensuring smooth, efficient functioning and a high standard of service delivery. * Collaborated closely with site-level managers and supervisors to offer support, guidance, and direction, fostering a cohesive and motivated team. * Implemented policy and procedural changes to improve both patient satisfaction and employee engagement. * Led promotions, transfers, and disciplinary actions, ensuring a fair and performance-driven environment. * Managed PACS/RIS administration, network upgrades, and hardware installations to ensure seamless technology integration. * Recognized and rewarded employees demonstrating exceptional customer service, leading to improved team morale. * Worked with the marketing team to create and execute targeted advertising campaigns, contributing to increased business visibility. * Set clear goals for employees through performance reviews, encouraging a culture of accountability and continuous improvement. * Fostered strong relationships with physicians and providers, helping to drive long-term business growth. * Analyzed data across multiple sources to identify trends, patterns, and areas for improvement, using insights to optimize operations. * Managed the purchasing of imaging equipment and negotiated service contracts to ensure cost-effective, high-quality solutions.

As a founding partner of Beaches Open MRI, I had the privilege of helping establish one of the most successful outpatient MRI facilities in Florida, growing from a single location to a network of six sites across the state. Over 24 years, I led the organization from startup to sale, fostering a family-oriented, patient-centered culture while driving operational excellence and growth. Key Responsibilities & Achievements: * Co-founded a network of 6 imaging centers statewide with a team of 4 Neuroradiologists, leading all operational and strategic initiatives from inception to sale. * Managed a diverse team of 150 employees across 6 locations, fostering a collaborative and patient-focused work environment. * Oversaw all aspects of PACS/RIS administration, network management, and hardware/software installations, ensuring optimal technology integration and operational performance. * Developed and maintained strong cooperative relationships with local physicians and providers to drive referrals and build long-term partnerships. * Handled contract negotiation, operational budgeting, and managed accounts payable/receivable, payroll, and daily financial reconciliation to maintain financial stability and efficiency. * Established imaging protocols and streamlined patient flow procedures to maximize operational efficiency, reduce wait times, and ensure high-quality patient care. * Led the recruitment, training, and management of technologists and support staff across all departments, ensuring a skilled and motivated workforce. * Designed and implemented marketing and advertising strategies to increase revenue and support strategic business growth. * Managed the purchasing of imaging equipment and negotiated service contracts, ensuring cost-effective and high-quality solutions for the business. * Directed the entire construction process for 6 locations, ensuring each facility was built to meet high operational standards and patient needs.

As Director of Business Development and Medical Imaging Consultant at First Coast Imaging, I played a key role in growing the company from startup to successful sale within just 3.5 years. I worked closely with the business owner to establish and implement strategic initiatives, focusing on imaging protocols, patient flow, and marketing, while driving operational efficiency and excellence in patient care. Key Responsibilities & Achievements: * Spearheaded the development of a multi-modality imaging company, leading the business from startup to sale in under 4 years. * Collaborated with the business owner to create budgetary guidelines, ensuring financial discipline and profitability. * Developed imaging protocols and implemented best practices to optimize operational workflows and ensure consistent, high-quality patient care. * Created and executed targeted marketing campaigns to drive brand awareness and patient acquisition. * Established safety protocols and patient flow procedures to improve the efficiency of imaging services and enhance patient experiences. * Optimized radiology workflows to streamline provider support and reduce patient wait times, contributing to improved operational performance. * Played a crucial role in the sale of the business, ensuring a smooth transition while preserving the company’s reputation for quality and care.

Proudly served in the US Army during Operation Desert Storm initially as a Medic, then going to school at the Academy of Health Sciences as a Radiologic Technologist.

Bachelors in Business Administration with a focus on Information Systems and Networking,