Mark Petersen, MBA

Responsible for analyzing customer and prospect data to build marketing strategies. Presentation of findings to clients to provide actionable information to acquire new prospects and retain current customers for health care and other industries. Utilize customer data to build models to predict response and enrollment behavior. Specialize in planning AEP strategies to increase enrollment rates customized models, reporting and strategic planning has resulted in 9x increase of health care revenue since 2015. SAS | Response Modeling | Big Data | Data Analysis | Customer Insight | Strategic Planning | Segmentation | Data Driven Research Presenter | Customer Profiling | Prospect Selection | Decision Tree | Models for AEP | Health Care | Solutions Consulting | Brand Strategist | AEP Response | AEP Strategy | New To Medicare Strategy Show less

Data management / e-commerce firm providing services for clients across many industries. Responsible for managing databases, data analysis, and customer segmentation projects. Designed, executed and presented on-line research surveys for clients including E-bay and Magento. Turned data into sales and marketing campaigns to develop client brands and open new e-commerce revenue streams. Data analysis and marketing efforts have provided the groundwork for several startup online businesses including Razoyo, CircleReserve.com and other e-commerce sites Marketing Research | Project Management | Business Management | E-Commerce | Database Management | Data Analysis | Analytics | Customer Insight | Email Marketing | Qualitative Research | Quantitative Research | Strategic Planning | Segmentation | Survey Design | Web Site Development | Database Mining | Sentiment Analysis | Big Data | Bronto | Interspire Show less

Audience Research & Development (AR&D) is a premier broadcast consulting agency, serving national networks, broadcast groups and local TV stations. AR&D specializes in leading clients into the future by building internal systems and overarching brands based on viewer insights. During an 18-year career responsibilities included design of customized quantitative and qualitative research projects for clients. Our methodologies included focus groups, phone studies and Real-Time-Response (electronic dials). Presented research findings to TV executives in US, Canada and Europe including NBC, CNN, MSNBC, Media General, Emmis, Belo and Lin TV to develop strategic plans and brands that resonate with viewers. Specialized in real-time and sentiment analysis of respondent data from electronic dials studies. Evaluated many different subjects using the dynamic data; commercials, news, entertainment programs, documentaries, travel videos, sports to give clients perspective and direction on themes, talent and subjects to attract viewer attention. Marketing Research | Project Management | Business Management | Database Management | Data Analysis | Viewer Insight | Qualitative Research | Quantitative Research | Strategic Planning | Segmentation | Survey Design | Branding | Video Analysis | Sentiment Analysis | Real-Time Analysis | Ad Research | Data Driven Research Presenter Show less

Responsible for analyzing customer and prospect data to build marketing strategies. Presentation of findings to clients to provide actionable information to acquire new prospects and retain current customers for health care and other industries. Utilize customer data to build models to predict response and enrollment behavior. Specialize in planning AEP strategies to increase enrollment rates customized models, reporting and strategic planning has resulted in 9x increase of health care revenue since 2015. SAS | Response Modeling | Big Data | Data Analysis | Customer Insight | Strategic Planning | Segmentation | Data Driven Research Presenter | Customer Profiling | Prospect Selection | Decision Tree | Models for AEP | Health Care | Solutions Consulting | Brand Strategist | AEP Response | AEP Strategy | New To Medicare Strategy Show less

Data management / e-commerce firm providing services for clients across many industries.
Responsible for managing databases, data analysis, and customer segmentation projects. Designed, executed and presented on-line research surveys for clients including E-bay and Magento. Turned data into sales and marketing campaigns to develop client brands and open new e-commerce revenue streams. Data analysis and marketing efforts have provided the groundwork for several startup online businesses including Razoyo, CircleReserve.com and other e-commerce sites

Marketing Research | Project Management | Business Management | E-Commerce | Database Management | Data Analysis | Analytics | Customer Insight | Email Marketing | Qualitative Research | Quantitative Research | Strategic Planning | Segmentation | Survey Design | Web Site Development | Database Mining | Sentiment Analysis | Big Data | Bronto | Interspire

Audience Research & Development (AR&D) is a premier broadcast consulting agency, serving national networks, broadcast groups and local TV stations. AR&D specializes in leading clients into the future by building internal systems and overarching brands based on viewer insights.

During an 18-year career responsibilities included design of customized quantitative and qualitative research projects for clients. Our methodologies included focus groups, phone studies and Real-Time-Response (electronic dials). Presented research findings to TV executives in US, Canada and Europe including NBC, CNN, MSNBC, Media General, Emmis, Belo and Lin TV to develop strategic plans and brands that resonate with viewers.

Specialized in real-time and sentiment analysis of respondent data from electronic dials studies. Evaluated many different subjects using the dynamic data; commercials, news, entertainment programs, documentaries, travel videos, sports to give clients perspective and direction on themes, talent and subjects to attract viewer attention.

Marketing Research | Project Management | Business Management | Database Management | Data Analysis | Viewer Insight | Qualitative Research | Quantitative Research | Strategic Planning | Segmentation | Survey Design | Branding | Video Analysis | Sentiment Analysis | Real-Time Analysis | Ad Research | Data Driven Research Presenter

Audience Research & Development (AR&D) is a premier broadcast consulting agency, serving national networks, broadcast groups and local TV stations. AR&D specializes in leading clients into the future by building internal systems and overarching brands based on viewer insights.

During an 18-year career responsibilities included design of customized quantitative and qualitative research projects for clients. Our methodologies included focus groups, phone studies and Real-Time-Response (electronic dials). Presented research findings to TV executives in US, Canada and Europe including NBC, CNN, MSNBC, Media General, Emmis, Belo and Lin TV to develop strategic plans and brands that resonate with viewers.

Specialized in real-time and sentiment analysis of respondent data from electronic dials studies. Evaluated many different subjects using the dynamic data; commercials, news, entertainment programs, documentaries, travel videos, sports to give clients perspective and direction on themes, talent and subjects to attract viewer attention.

Marketing Research | Project Management | Business Management | Database Management | Data Analysis | Viewer Insight | Qualitative Research | Quantitative Research | Strategic Planning | Segmentation | Survey Design | Branding | Video Analysis | Sentiment Analysis | Real-Time Analysis | Ad Research | Data Driven Research Presenter

At the time BYU was one of only a handful of schools that offered a degree path in broadcast research. Research, numbers and ratings associated with the broadcast industry were always an interest of mine.

Completed the UD Graduate School of Management in spring 1996. When I started my MBA studies in 1993 I selected the telecommunications path because I thought the fledging Internet would be a technology that would have business applications in the future

I include this on Linkedin - because 'Yes' there really is such a place where I grew up. I have lived the past 20+ years in the large bustling DFW area but come from a small town environment.

At the time BYU was one of only a handful of schools that offered a degree path in broadcast research. Research, numbers and ratings associated with the broadcast industry were always an interest of mine.

Completed the UD Graduate School of Management in spring 1996. When I started my MBA studies in 1993 I selected the telecommunications path because I thought the fledging Internet would be a technology that would have business applications in the future