Marko Radzic

A brand strategy leader bridging agency strategy at Publicis, Ogilvy, McCann, and TBWA with client-side brand leadership inside global automotive OEMs. Multi-category work across automotive, telecom, airline, real estate, FMCG, and tech in MENA and Europe. Runs Kontrapunkter — a strategic advisory operating from Belgrade and Dubai, by referral. The premise is simple. Most brands do not have an efficiency problem. They have a coherence problem. Brand, performance, channel, and AI each speak their own language and pay down their own debts. The cost is not waste — it is incoherence, a brand that cannot accumulate meaning because every channel is pulling in a different direction. In music, this discipline is called counterpoint — the art of holding independent voices in one coherent piece. In strategy, it did not yet have a name. So he gave it one. The work sits across the brand's strategy, naming the structural problems no single team can see, and giving leadership a frame that holds across brand, performance, and channel. Senior counsel for fragmented brand systems. For CMOs and founders, retainer-shaped advisory on brand, channel, and AI integration. For agencies, senior strategy on pitches and integrated briefs — white-labelled, peer-to-peer. For in-house teams, fractional embedded strategy through launches, restructuring, and transitions. Different shapes. Same discipline. Twenty years across the table from both sides — agency strategist on Renault, Infiniti, Chevrolet, Toyota, and Lexus; client-side marketing leader at Nissan Middle East and founding hire for Al-Futtaim's EV venture, where he led the UAE and KSA market entry for BYD and Polestar. Nine Effies and one WARC along the way, but the more useful credential is the pattern recognition: two decades of seeing the same structural problem dressed in different industry costumes. Currently completing a DBA at Clermont School of Business, researching AI integration in UAE automotive marketing and how AI is reshaping the coherence challenges inside modern brand organisations. marko@kontrapunkter.com — by referral and direct enquiry.