Mark Lin

Website Development and Design: • Built and designed www.tbaglobal.com, facilitating the brand transition to a new identity. • Led the end-to-end design and development of the website www.tbaglobal.com, while managing web data reports to inform strategic decisions. • Planned, developed, tested, maintained, and implemented UX and visual enhancements for the website in alignment with business operations and the Amazon marketing team. • Played a pivotal role in ensuring alignment between the Amazon team and TBA Global to achieve KPI goals. Digital Marketing Strategy and Execution: • Orchestrated comprehensive digital marketing efforts, encompassing SEO/SEM, Google Marketing Platform, HubSpot marketing database, email, social media, and affiliate marketing campaigns with the Amazon marketing team. • Leveraged analytical skills to evaluate the end-to-end customer experience, identify trends, and optimize spend and performance across channels and touch-points. • Implemented conversion optimization strategies, optimized user funnels, and collaborated with agencies and vendor partners. • Successfully increased website traffic by 104% and reduced the bounce rate from 64.59% to 12.2%. Additionally, achieved a remarkable 523.03% increase in LinkedIn followers (average increase of 268 followers monthly). User Experience Enhancement and Troubleshooting: • Improved the user experience and journey on the website, providing digital solutions and reviewing SEO performance. • Provided effective troubleshooting and remediation for web applications through digital communication and execution. Software Development Support: • Supported and contributed to the development of the new software project, e-Tax.

Website Development and Design: • Designed and built a modern, user-friendly website www.panorama-antennas.com for Panorama Antennas Ltd., blending my style with the brand's aesthetic. • Successfully transformed Panorama Antennas' 77-year-old brand into a modern, stylized identity through website development and digital marketing efforts. • Utilized customized coding skills (HTML, CSS, and JavaScript) to create an eye-catching website frontend experience. Digital Marketing Achievements: • Increased website traffic via SEO by 112% and new users by 93%. • Enhanced engagement metrics significantly, including a 95% increase in engagement rate, a 102% increase in session rate, and a 40% increase in conversion rate. • Reduced bounce rate from 67% to 9%. Ongoing Website Management and Optimization: • Currently responsible for managing, maintaining and updating the company website, performing front-end development, content management, and ensuring a positive user experience. • Lead Search Engine Optimization (SEO) initiatives to enhance website visibility and drive organic traffic. • Stay abreast of the latest search technologies and industry trends to optimize website content and improve organic search rankings. Digital Marketing Strategy and Execution: • Develop and execute digital marketing strategies to promote the company and its products. • Collaborate with cross-department to generate media and copy for the company website, ensuring consistency in messaging and branding. • Implement lead generation strategies through the company website and digital marketing campaigns, tracking and optimizing conversion rates. Business Process Improvement: • Support business users in evaluating processes and identifying areas for improvement, leveraging insights from data and historical trends.

Website Development and Design: • Orchestrated the development of www.shopline.com, meticulously designing intuitive user interfaces and refining user experiences to ensure seamless navigation. • Led continuous improvements to the company website, with a keen eye for enhancing both UI aesthetics and UX functionality. • Planned, developed, tested, and maintained UX and visual elements for both website and app platforms, aligning with business objectives. Marketing Campaign Design and Strategy: • Conceptualized and executed marketing campaigns aimed at optimizing website design, content, and user interaction, aligning with the B2B shopper journey.

User Experience Enhancement: • Implemented strategies to enhance the user experience and streamline the user journey on the website. • Offered digital solutions to address usability issues and optimize SEO performance. Troubleshooting and Remediation: • Provided efficient troubleshooting and remediation for web applications, leveraging digital communication channels for seamless execution. UX and Visual Development: • Collaborated with the business operation team to ensure alignment with company values and user experience requirements. • Integrated user-experience creative solutions into the design process to deliver engaging and impactful digital experiences.