Mario Alejandro Chaves Campo

Joli Foods is a Colombian food industry company with over 40 years of experience, focused on developing, producing, and marketing ingredients and solutions for the food industry Its portfolio includes sauces, seasonings, snacks, dairy products, and high-quality raw materials designed to enhance productivity, innovation, and customer satisfaction for pastry, bakery, dairy, meat and herbal products among others. Joli Foods blends innovation and sustainability with a commitment to wellbeing, transforming raw materials into culinary experiences that deliver flavor and value in every application

Bosanet is the only B2B Marketplace end-to-end international trade ecosystem in Latam. We combine knowledge, connections, technology and scalability to make the export process from Latam to US easy. Our purpose is to give Latin American companies full visibility in the U.S. market through our platform, in order to propel an exponential level of trade that generates new jobs and mitigates migration.

Manitoba manufactures and markets snacks based on high quality nuts and trail mixes. Joli Foods is a company that develops and commercializes customized ingredients and solutions for the food industry, as well as designs and develops new products. Santa Anita Napoles is one of the most important agro-industrial companies in Colombia, committed to Colombian families in always fulfilling the mission of contributing to the food and nutrition of the human being, dedicated to the production of eggs for consumption, the first in its country in this sector in possess the ISO 9001: 2008 certification for its quality management system

I am the principal advisor of Makay, a natural energy drink start up based in Quito, Ecuador. I coach the founder in how to scale up the company in the Americas. In CGC a construction company, I guided the Sr Management to define the Corporate Strategy, Purpose, Vision. Also to define Corporate Objetives with SMART methodology, kpi and marketing strategy

Sucroal is a US$150MM company that produces and markets ingredients and solutions to a wide variety of industries including food, beverage, household, healthcare, and packaging and exports to 32 countries around the world. Main Achievements Total restructuring of the company reaching positive net earnings and making it financially viable. Sucroal went from being the # 575 company in Colombia to # 378 in Revenue - Designed and implemented the strategic alignment: Business Model, Corporate Strategy, Operating Model and new structures. - Defined the values, purpose, mission, vision and customer-oriented culture - Established the Supply Chain area and the S & Op process - Defined the competencies and evaluation model - Defined and accelerated the implementation of digital transformation Results: CAGR: 2017-2020 - Net Revenue: +22,5% - Net Earnings: >100% - EBITDA: +55,0%

Mondelez International (formerly Kraft Foods-Nabisco-Cadbury-Lu) is the world's leading snack food company manufacturing and marketing global brands such as Oreo, Chips Ahoy!, Toblerone, Trident, Club Social, Halls, Tang, Clight with annual sales of US$26Bn. P&L Responsibility: Net Rev: US$390MM Main achievements - 4.6% Revenue growth - Margin maintenance despite high devaluation in Colombia and tariffs in Ecuador - Consolidation of leadership in market share in Core countries: Colombia, Peru Ecuador and P. Rico. - Development, motivation and retention of the team during the restructuring process

P&L Responsibility: Net Rev: US$266MM Main achievements: - Definition of the strategic plan for the region (10 countries) for 5 years - Definition and implementation of the profitable growth plan: Turnover + 5% and margin + 8pp - Definition of the Category-Plant model, achieving simplicity, speed and improvement of margins. Colombia and Peru + 12pp in margin. Benchmark model for LA. - Consolidation of the business in LA as the second in Revenue and the first in Profitability

P&L Responsibility: Net Rev: US$136MM Main achievements: - Definition and implementation of the Strategic Plan focused on Innovation and Market/Brand Segmentation - Positioning of Mondelez as the fastest growing company for 3 years: CAGR: 9% - Revenue growth from US $ 99MM to US $ 136MM in 3 years - Positioning of the Biscuits business as the fastest growing in LA: CAGR: 23% - Consolidation of leadership in the Gum category. 73% SO.Value - Positioning of Oreo & Club Social as the fastest growing brands in 3 years: CAGR 31% & 38%. - 6th place for Mondelez in Great Place to Work in the first year of the Kraft + Cadbury merger

Prior to the spin off with Mondelez, Kraft Foods International was the 2nd largest food company in the world with global sales of US$43Bn (2011) and presence in more than 160 countries. P&L Responsibility: Net Rev: US$1.3Bn Main Achievements: -Restructuring of the Area creating a high performance team -Consolidation of the most important B-Unit in Latam. US $ 1.3Bn -Development and implementation of the Talent Assessment Tool (Marketing team development model) -Development of the strategic plan for the Andean Area redefining the snacks / gum & candy strategy -Double-digit growth for core brands -Definition of the New Ideas 2 Market process for the Andean region, forming a more agile organization in innovation -Definition of the Oreo strategy for LA resulting in double digit growth

P&L Responsibility: Net Rev: US$35MM Main Achievements: Turnaround. Losses (-US $ 3.6MM) to profit (+ US $ 2.2MM) having received a highly demotivated team Profitability of the modern trade channel. 4% to 14% margin CFR improvement in modern trade channel from 36% to 98% Team development. Top talents expats to other affiliates Best practices in Logistics, Sales and Marketing exported to other affiliates in LA and Europe