Mario Campos

• Creative Leadership and Branding: Manage the design department and direct corporate branding, ensuring visual and strategic consistency across all brand touchpoints. • Product and Packaging Design: Lead end-to-end conception of writing/drawing instruments and visual identity for new product lines (pens, pencils, felt-tip pens, markers, crayons). Create packaging, Point-of-Sale (POS) materials, and visual merchandising layouts. • Product Line Positioning: Oversee product licensing, trend research, and concept development for mascots and illustrations. • Innovation: Implemented Generative AI to optimize ideation processes and streamline the finalization of complex files. • Award-Winning Projects: Recognized by the Licensing International - Excellence Awards 2024. Awarded Best Licensed Product – Publishing, Social Expression, or Back-to-School 2024. Led the Mentos and Compactor collaboration, resulting in over R$ 8 million in revenue.

• Strategic Art Direction: Developed visual identities and communication materials focused on brand value perception and user experience for large-scale projects. • Key Account Management: Led creative campaigns and high-visibility projects for clients in the entertainment and business sectors, including GL Events, Jeunesse Arena, Riocentro, Bienal do Livro Bahia, and Flybank. • Award-Winning Projects: Designed the visual identities of Bienal do Livro Bahia and Distrito Anhembi (GL Events), earning recognition at the Colunistas Award.

• Visual Identity for Events: Creatively developed brands and communication materials for medium and large-scale corporate and institutional events in Brazil and abroad. • Visual Production and Execution: Managed visual projects, ensuring strategic quality and proper visual application across all event spaces and materials. • Global and National Account Management: Provided creative leadership and delivered high-visibility projects for major brands, institutions, and governments, including OTC Houston, OTC Brasil, Rio Oil, Conarh, RHrio, Exposibram, UK Great Britain, Arraial da Providência, and Feira da Providência.

Working in advertising, creating promotional materials, and acquisition sponsorships.

Working in Art Director, the real estate sector on the launch and market adaptation of new products (developments). Projects include work for João Fortes, Elvas, Concal, and MDL.

Working as an Art Director, developing advertising campaigns across various market segments for clients such as Golden Cross, GDF Suez, Peugeot, Editora Record, and Tico Tica Bum.

Marketing Department, developing website layouts, email marketing, and internal marketing materials.

Development of advertising campaigns and prospects for potential clients, creation of promotional materials, website layouts, and finalizing files. Intern in the creative department.