Maria José Massaro

Strategic leader with full P&L responsibility, driving sustainable growth and operational excellence. I lead the Italian office with a strong focus on innovation, talent empowerment, and strategic transformation. * Led the transition toward a next-generation Sourcing Platform, aligning business goals with digital agility * Cultivated a high-performing culture by inspiring teams and promoting innovation across all functions * Delivered consistent and profitable growth through strategic planning and execution * Acted as a catalyst for change, guiding the organization through complex transformation journeys with clarity and purpose

Experienced commercial leader with a proven track record in driving double-digit sales growth and building high-performing teams. I lead a team of Field Sales professionals, translating strategic vision into measurable results and fostering strong partnerships across the value chain. * Delivered consistent double-digit growth over the past 3 years, with positive operating profit * Built and nurtured strategic relationships with top-tier suppliers and key customers * Led budgeting, forecasting, and margin control to ensure financial sustainability and performance * Actively engaged with the European organization, enhancing cross-border collaboration and alignment * Passionate about coaching, motivating, and retaining talent, with over 10 years of HR experience * Cultivated a strong teamwork culture and customer-centric mindset across the sales force * Successfully led key transformation projects, including the relocation of the Italian office in 2016

Led the Spanish branch during a 5-month secondment, overseeing Customer Service, Technical Support, and Quoting activities. Managed a team of 11 people, ensuring service level targets were met and driving sales growth through operational excellence and team leadership. * Successfully attended two internal audits, ensuring compliance and process integrity * Oversaw the final recruitment phase for the new BCC Manager, securing a strategic leadership role for the local office * Acted as the local office lead, aligning cross-functional teams and maintaining business continuity during the transition period

Driving OEM growth across Italy, Spain, and Portugal by building strategic relationships with major OEMs and corporate accounts. Focused on identifying new business opportunities through targeted contract acquisition and close collaboration with Field Sales teams in each territory. * Responsible for managing and expanding key European OEM accounts, ensuring alignment with profit and sales objectives * Led the development of an established corporate customer base, unlocking new revenue streams and long-term partnerships * Identified and engaged key stakeholders and decision-makers within OEM organizations to strengthen Farnell’s market position * Acted as a strategic interface between regional sales execution and European-level account management, ensuring consistency and impact across markets

Leader of a team of 4 Sales people (FSE). Focused on increasing sales in the assigned area by implementing and executing company strategy, driven by results, coaching and high performance activity. Managing Sales budget and targets, implementing and deploying sales activity, actively partecipating to different projects on European basis, deep development of special events in educational segment thru all Italy. Extensive knowledge of market, customers and suppliers

I joined Farnell in 2003 when the BU in Italy just started as Account Manager for Center & South of Italy. One of my goals was to increase Farnell brand awarness and revenue as well as build customer relationship and trust leading the sales and margin in the territory assigned

Head of sales for Spain and Portugal managing direct customers (OEM) and disty channel (mainly Avnet and Arrow)

Responsible to increase Micron sales thru distribution channel in Italy, France, Spain, Greece and Turkey thru Micron's main franchised distributors like Arrow, Avnet and MSC

Joined TI - Memory Division - as Customer Service for big OEMs like DELL, Compaq, Apple, Sony, responsible for the whole order process. Interface with the production for Just-inTime programs. Responsible to deliver best in class service

Spanish and English