Marcos Valeta

I lead the global operations at Waymaker Projects, overseeing end-to-end project management, strategic planning, creative development, and execution for brands, agencies, and startups across multiple markets. My role involves aligning international teams, structuring workflows, and ensuring that projects — from marketing campaigns to digital initiatives — are delivered with clarity, consistency, and cultural sensitivity. As the founder and general manager, I work closely with our teams in São Paulo, Lisbon, Brisbane, and Silicon Valley to coordinate complex, multi-stakeholder operations that blend strategic thinking with hands-on execution. From defining project scope and allocating resources to building processes and managing delivery, I ensure we bring real structure to the creative world. Waymaker Projects is the first project management company specialized in the creative industry with international reach. Our scope adapts by region: we run full-scale operations and production in Brazil, while focusing on creative and strategic services abroad. We’re also deeply connected to the Silicon Valley ecosystem, helping companies explore innovation and apply global methodologies. In less than a year, our work has been recognized with 9 international awards, including Webby Awards, W3 Awards, Communicator Awards, Creative Communication Awards (C2A), and Davey Awards — in categories such as social media, video, live events, sports marketing, content, and cultural impact.

Team member in the New Business area, leading RFPs internally and similar requests for high-end net new clients at regional and global levels. Highlight responsibilities: project plan development, internal cast request, prettification and validation of the projects before presenting to clients, processes advisory, schedule development, scope creation, follow-up of status, leading meetings, cast management, writing internal briefings, partners and vendor supervision. At the same time, in charge of many different projects in different countries, time zones, and cultures. Internal ambassador of the local culture coalition, planning and overseeing activities related to organizational beliefs. Also, part of the LatinX ERG.

Leading creative and technical projects, working closely with business leads, designers, engineers, agencies, architects and vendors, for developing interactive exhibits and spaces improvements to enhance the guest experience, bringing the Google magic into reality. Operational and production support for Google Experience Centers around the world, currently overseeing São Paulo, Tokyo and Singapore centers, also working with stakeholders in other different countries. Previously has worked with other experience centers in the United States. Create and keep relationships with center business leads and and local stakeholders to improve business and experience for the centers, proposing and managing new projects regarding content, interactive exhibits, operational improvements, facilities, show and guest experience. Via Adecco.

Working closely with local and overseas space leadership to support all operations and production matters related to Google Partner Plex SP, being in charge of the communication between the local team in Brazil and the team based in the United states. Planning, approvals and follow up of projects with the leadership and internal and external stakeholders such as creative, technology, experience, audio and video, logistics, facilities, catering, design and video and video agencies, among others. Also searching for vendors, defining scope, creating schedules, following up and analyzing creative, design and technical aspects. Via TTech.

Professional in charge of interactive projects regarding top brands and clients for Google, choosing partners which fit the best according to each project, including: innovation, videos, audio, among others. Contact with clients and internal stakeholders, in order to follow up projects and make sure they will have a successful delivery. Developments of planning, schedule and budget control. Also taking part during brainstorms and evaluation or technical feasibility. Via Robert Half.

Part of the creative hub being responsible for coordinating innovation projects by working together with all of Google's internal and external stakeholders, suppliers and advertising agencies of all the company's products for B2C: Search, Android, YouTube, Waze, Google Maps, Google Translate and others. Development and analysis of documents related to the project technical specification, schedules, budget control and operation strategy. I am also playing a role as Product Marketing Manager for Google Brand Reputation, Google Search, Google Translate and Google Maps, where I am part of the team in charge of all Google brand campaigns including all medias online and offline. Main projects with leadership ou high involvement: # We Speak Translate (Rio 2016 - Olympics) # YouTube EDU # YouTube EDU.app # YouTube 1st campaign in Brazil | Innovation Projects: The Science Box, MakeUp Machine, Playtags and Selfie do Porta # Google 10 Years in Brazil # Google Translate: One million people training in Rio de Janeiro # Google Impact Challenge Consultant with my own company / Kiai Marketing.

Management and planning digital campaigns strategies for business units such as Audio, Video and Home Appliance. Team management and leadership to analysts and marketing supervisors of TV, Mobile and Air Conditioning business units. Follow up of digital initiatives such as website, SEO, SEM and social networks. In charge of governance for digital agencies in order to analyze the briefing process, commercial proposals, approbation and project follow up.

Clients: Budweiser, UOL 89FM, Brahma, Itau Bank, ESPN, P&G, Mães da Sé. Professional in charge of integrated projects, online and offline, always in touch with all agency areas, clients, suppliers, outsources, among others. Responsible for analyzing the different ideas from the day-to-day jobs, bringing new technologies to the agency, schedules, striving to make the projects come true with creativity, quality, strategy, good commercial results and on time.

Clients: Pepsi (Latin America), Mirinda, Telefonica, Fedex, Itaú Bank, Itaucard, Pernanbucanas, Editora Abril, Petrobras, Folha de São Paulo. Manager responsible for the operations area, with 16 people, leader of professionals as Project Managers, Information Architects and Quality and Assurance. Study, implementation and follow up of efficiency of process, developing and managing all schedules from all Project Managers, definition projects costs, budget control, commercial proposal, contact with clients, suppliers and all agency areas: creation, production, motion design, media, IT, client services.

Teaching topics : Digital communication, Strategy Campaign, Information Architecture, Campaign Management.

Clients: American Express, Unilever (Dove and other), Motorola, Kraft (Bis, Clight, Tang, Sonho de Valsa), Kimberly-Clark, Gerdau, Pernod Ricard, University Anhanguera. Study, implementation and follow up of efficiency of process, creation and management of schedules, definition of projects costs, budget control, commercial proposal, contact with clients, suppliers and all agency areas: creation, IT, motion design, media, client services.

International Clients: Roche, Philips, Nokia National Clients: Itaú Bank, Credicard Itaú, SKY TV, Natura, Petrobras, Votorantim, Folha de São Paulo, Walita.

In person.

In person.