Marco Luca

• Define, implement and execute the business development / growth strategy for eletronics category; • Hire, train and manage a team of Sales and Key Account Managers to help grow and manage your portfolio – and will continue to grow as the category grows; • Develop online merchandising and promotion proposals to achieve sales targets; • Retain and optimize key account relationships to drive overall sales volumes by ensuring pricing competitiveness, assortment, stock availability of main retailers; • Carry out analysis & survey to better understand merchant requirements and behaviour; • Identify, establish and grow other local strategic partnerships;

• Responsible for building a year plan strategy for all Logitech products in order to launch / go-to-market; • Product launches strategy for retail/etail channel – 360º tactical plan to achieve awareness and sales; • Market Analysis for products and channels (in-depth market share analysis and strategic plans as a result); • Budget Management for marketing and retail marketing plans; • Alignment with commercial team to forecast development per channel; • Collaborative work with entire LatAm Region for benchmarks and leverage insights and best practices; • Marketing plans development to B2B & EDU channel – business plans for all funnel stages; • Responsible for commercial & marketing partnetships with main brands of group (mainly Logitech G); • Close relationship with the entire industry and retail (mainly games) – in addition to the main stakeholders of the business;

• Responsible to develop a full marketing plans for retailers and e-tailers key accounts; • Reports with relevant sales and marketing data to BR and LATAM team; • Overseeing a team of extended sales force that assist the implementation of the marketing strategy at the point of sales; • Building strong relationship with the accounts marketing and purchase key contacts; • Elaboration of Business Planning for key accounts & retail marketing budget management; • Management of trade marketing agency and extended Sales Force team (Promoters) Brazil; • Development of POP material and online/in-store monitors promotional campaigns; • Responsible and coordination for training area development; • Development of Business Intelligence area for sell-out analysis and action plans; • Management and coordination events and trade show; • Represents the company at relevant industry and retail tradeshows & events.

• Responsible for manage and prospect within an assigned territory or market segment for the acquisition of new accounts; • Development and execution of a business plan to find business opportunities by segment; • Coordination of strategic initiatives such as collaboration with marketing, networking, expositions and market research; • Organize quarterly projects to support strategy and business needs; • Maximize customer retention, developing and maintaining relationships and expectations; • Management incoming channels: onboardings, customer profile and program alignments; • Direct reports to the Commercial Directorate: Leads analysis, results presentation, forecast and pipeline.

• Management of large national and regional accounts in the retail and distribution channel; • Responsible for ensuring the strategic plan of promotional campaigns online and in physical stores per customer; • Analysis and monitoring of market portfolio on trends, seasonalities and competitive prices; • Management and FUP of the activities of the marketing, trade and business intelligence plan per client; • Identification of new market opportunities in existing accounts to develop new projects; • Analysis of participation, price, POS variable, distribution, target and competition by customer / dealer; • Management by result through sell-out, sell-thru, manageable inventory and the entire delivery chain; • Responsible for the Champions Project for the development of the gaming market.

• Definition and monitoring KPI’s retailers online and stores for promotional actions and campaigns; • Planning of actions for maintenance and growth of sell-out to online and offline retailers; • Responsible for the POS team management (supervisors, trainers, promotors and backoffice agency); • Promotional, incentive and launch campaigns elaboration for retailers and consumers; • Strategic and tactical management of events as Brazil Game Show, Comic-Con and others; • Trade marketing agencies management: BTL for POP material and assets / POS for promotors - budget control for both; • Development of strategic actions to increase volume (promotions, sales incentive campaigns and pricing policies); • Management and building of relationship to key accounts in retail and distribution channel; • Report market data to Country Head and LatAm team (monthly and for launches/campaigns);

• Responsible for the hiring, management and leadership of the POS team; • Mapping of new resales / opportunities and monitoring of international visits and audits of Retail; • Elaboration of intelligent routing for the POS based on sell-out and metrics / variables; • Planning and follow-up of promotional actions and distribution of promotional materials; • Management of promotional and incentive campaigns for the loyalty of retailers and final consumers; • Responsible for product training and coordination / follow-up of events throughout Brazil.

• Conduct selective processes for new consultants and ensure team integration; • Relationship with managers and dealers of the dealers served by the promoters of the category; • Frequent visits to stores to assess the degree of satisfaction and establish a partnership link with managers; • Negotiation of extra points in different areas of the stores to improve the visibility of the products / materials; • Responsible for the distribution of merchandising materials and orientation to the team for activation in the POS; • Verification of the products and materials exposed in the best visible, adequate and control / checklist of them.

• Complete management of machines and management of remote access to machines throughout Spain; • Customer management through a preventive action focused on solution; • Identification of the biggest offenders to manage action plans implemented by specialized areas; • Monitoring the solution and progression of the services aiming at compliance with the negotiated with the client; • Total management of machines and management of remote access to machines throughout Spain; • Analysis of quantitative results aiming at the monthly use of products + opportunities of use.