MARCELO HADDAD

MANAGER DIRECTOR @ Rio Negócios

About

BUSINESS SKILLS + Cross-functional professional with successful track-record in different industries over extended periods + Specialist in business development, marketing and talent, as well as an experienced international negotiator + Strong communication skills to build and manage relationships + Specialist to attract, manage and motivate skilled teams + Accuracy in the business analysis through empathy, curiosity, and learning + Exposure in local and international media, seen as a voice in the foreign direct investment (FDI) sector in Brazil PERSONAL QUALIFICATIONS + Board member of American Chamber (AMCHAM Brazil) and SEBRAE (Brazilian SMB’s Support Service) + Former board member of Tech Park of Federal University of Rio (UFRJ), Brazilian Symphony Orchestra, Columbia University Brazil, VP Planning in Flamengo (Brazil’s #1 soccer club) besides startup angel investor (Gavea Angels) + Undergraduate Degree in Law (JD) from Rio de Janeiro State University, Brazil, 1984 + Advanced Management Program at Harvard Business School, Boston, 2005 + Economic Growth through Entrepreneurship at Babson College, Massachusetts, 2015 + Native language Portuguese. Fluent in English and Spanish. Brazilian citizen, born in 1961, married, one son

Country

Brazil

City

Rio de Janeiro

Industry

International Trade & Development

Skill

Venda de soluções, Planejamento de mercado, Negociação de contratos, Gestão de relacionamentos empresariais, Competências interpessoais, Relacionamento com clientes, Habilidades analíticas, Business Strategy, Business Planning, Marketing, Negotiation, Business Development, Start-ups, Team Building, Marketing Communications, Team Leadership, Digital Marketing, Management, Project Management, Strategy

Experience

MANAGER DIRECTOR

Rio Negócios

2010-5 - Present · 16 yrs 5 mos

Rio de Janeiro, Brazil

Led the first public-private platform in Brazil to promote, attract and facilitate inward investments at the municipal level to the city of Rio de Janeiro, since May/10, and Niteroi, on Aug/16, reporting to Mayors + Engaged with 7K+ companies, with 300+ projects, 70+ committed direct investments of US$ 4.3 bi & 21K jobs + Developed and executed strategy to leverage the 2014 World Cup in Brazil and Rio 2016 Olympics as a catalyst for promoting the city internationally as a business location and for attracting FDI

DIRECTOR OF THE SECRETARY OF ECONOMIC DEVELOPMENT

Rio de Janeiro City Hall

2009-8 - 2010-4 · 9 mos

Rio de Janeiro, Brazil

Drive the US$ 1,8bi waterfront renovation project thru 5M sq/m, the largest Public-Private Partnership in Brazil + Delivered legal, financials, and operations to deploy this venture and create 40K jobs

COUNTRY MANAGER

Tyco

2005-8 - 2008-10 · 3 yrs 3 mos

Sao Paulo, Brazil

Led the business unit, including sales and marketing, operations and P&L + Delivered sales growth, operational excellence, and customer experience enhancement

DIRECTOR OF BUSINESS DEVELOPMENT & MARKETING

Jornal do Brasil

2003-8 - 2005-3 · 1 yr 8 mos

Rio de Janeiro & Sao Paulo, Brazil

DIRECTOR OF CUSTOMER SEGMENT & SALES PLANNING | REGIONAL DIRECTOR

HSBC

1999-9 - 2003-1 · 3 yrs 5 mos

Curitiba, Brazil

Managed 1.4 M clients (85% HSBC); US$ 425 M revenue; 1.6 K HC; 594 in-company bank sites + Delivered productivity increase with KPI´s management, generating US$ 8.4M annual savings + Launched a new customer segment towards 30% of client base (500K) + Developed a new sales channel (in & outbound call center) accountable for 10% of bank sales

REGIONAL DIRECTOR

Citi

1997-11 - 1999-3 · 1 yr 5 mos

Rio de Janeiro & Sao Paulo, Brazil

+ Delivered customer volumes and sales productivity growth with bulk accounts acquisitions + Re-launched branches, increased ROI through cross-selling and “push-pull” promotions

DIRECTOR OF SOUTH REGION | KEY ACCOUNTS | BUSINESS DEVELOPMENT | MARKETING

PepsiCo

1988-11 - 1997-11 · 9 yrs 1 mo

Rio de Janeiro, Sao Paulo & Porto Alegre, Brazil

Managed the business unit and franchisee relationship in the key territory in Brazil with a significant turnaround + Introduced international channel expertise & agreements, ensuring supplier preference within key accounts + Managed product & marketing of the flavors category for a startup in new franchisee (US$ 27 M)w franchisee (US$ 27 M)