marc spector

president

Country

united states

City

los angeles

Industry

marketing and advertising

Skill

marketing strategy, marketing, advertising, management, executive coaching, start ups, brand development, social and traditional media and creative, business to business marketing, consumer electronics, consumer marketing, primary and secondary research, culture and its effects on marketing, retail promotions, point of sale branding, marketing communications, marketing research, radio, retail, strategy, business strategy, competitive analysis, indesign, creative direction, graphics, integrated marketing, web design, corporate identity, strategic planning, business development, product marketing, strategic partnerships, social media marketing, online advertising, business to business, leadership, mentoring

Experience

president

coordinated marketing & creative

2004-5 - Present · 22 yrs 5 mos

* Today is December 11, 2019...keeping things fresh. Visit www.coordinatedmarketing.com any time. For 15 years, I have served as president, creative director and brand development lead for Coordinated Marketing & Creative. We're located in the greater Los Angeles area and consult with local brands as well as those around the US and internationally, as well. Our clients have included serious startups, turnarounds, troubled brands as well as iconic, Fortune 500 members too. We're proud to have worked with marquee names that include Lucasfilm / THX Consumer, Theatrical and Automotive segments * Harman/JBL Professional and Consumer Products * Cerwin-Vega * Core Brands * Sony Digital Products * Kaleidescape * Renkus-Heinz * Stagegear and many more.

senior director, brand marketing and marketing communications

lucasfilm

1997-8 - 2002-5 · 4 yrs 10 mos

The position was created for me in order to increase the overall revenue and value of the THX brand. This was accomplished by aggressively extending it from a Theater-based entity to a key differentiator and value-enhancer within the consumer electronics and automotive hardware industries. I created the iconic THX Ultra and THX Select programs and co-created the highly profitable THX Car Audio program. On the trade side of the business, I greatly increased the revenue and exposure for the brand in the very important film studio and control room channels by launching new certification programs and other products and services that brought the branding power Lucasfilm to the biggest players in post-production and distribution. I remained principal marketing consultant for Lucasfilm for several years following the launch of Coordinated Marketing & Creative. In short, I managed the consumer, B2B and trade marketing programs (including the creative, media and strategic components) for all of the Lucasfilm/THX distribution channels worldwide.