Mandy Han

Responsible for overseas market promotion and user growth of SkyReels. a "All-in-one AI Video Creation Platform". Our platform combines everything you need—text-to-image/video, lip-sync, AI sound effects, video editing, and more—all in one place! Here is our website https://skyreels.ai. Feel free to try it now! Market Research and Analysis Conduct research on global markets, focusing on AIGC demand, competitive landscape, and industry trends. Analyze regional differences in user needs, behavior patterns, and cultural characteristics. Gather and analyze data from overseas markets to inform growth strategies, and help the team develop region-specific growth plans. User Acquisition and Promotion Develop and implement user acquisition strategies for international markets, including online advertising, social media marketing, and collaborations with Key Opinion Leaders (KOLs). Increase brand visibility in target markets, attract potential users, and expand the user base. KOL (Key Opinion Leader) Promotion and Operations Identify and collaborate with KOLs and influencers in various overseas markets to promote the product and boost brand awareness. Manage KOL campaigns and track their effectiveness. Develop and execute KOL partnership strategies to increase brand credibility and drive user acquisition in international markets. Monitor KOL performance and optimize campaigns for maximum impact.

Responsible for user and revenue growth in the overseas market for xBack, while utilizing market data feedback to drive product feature optimization and development: Led the growth marketing efforts for the overseas acceleration software product xBack, from 0 to 1, by formulating and executing market promotion strategies based on data feedback. Contributed to product feature optimization and development, improving various product metrics. Assisted in product iteration and optimization to improve app engagement, retention, and revenue. Conducted periodic market research and competitor analysis to support product positioning and marketing strategies. Based on user behavior data, precisely targeted the product's audience and core use cases. Regularly analyzed promotional and operational data to review growth and retention metrics, accumulating insights to optimize future initiatives. Coordinated and communicated with product, development, and testing teams to ensure smooth implementation of product and operational requirements, significantly improving product data. Achievements: Responsible for xBack’s overseas market promotion, accurately targeting the Southeast Asian market and using gaming influencers as a breakthrough point. Conducted multi-platform testing, resulting in a 125% increase in new users, a 169% increase in revenue, and a 63% increase in daily active users (DAU) from November 2023 to June 2024. By mid-March 2024, xBack reached the 23rd position in the Vietnam Android popularity rankings. Produced highly successful promotional content, including viral videos with YouTube views exceeding 1 million, maintaining a positive return on ad spend (ROAS). Managed long-term, consistent campaigns across multiple platforms, planned the budget, and ensured the brand received over a million exposures each month.

Responsible for new media advertising and growth for multiple mobile apps, using data to drive product feature optimization and development. Responsible for formulating and implementing annual user and revenue growth strategies for translation APP (LingoCloud). New media marketing and promotion work for AIGC APP(Dreamily). Develop a long-term marketing plan for ColorfulCloud(Weather Forecast App)and manage new media advertising and growth methods. Proficient in data analysis methods and tools, capable of accurately collecting, organizing, and interpreting data, conducting performance evaluations, optimizing advertising strategies, and providing decision support for the next advertising campaign. Develop and execute effective online campaigns to coincide with key timeframes, ensuring integration between internal and external platforms to maximize results, conversion, and retention. Achievements: June to August 2022: Led the promotion of the new version of the Dreamliy App, resulting in over 600,000 new users across all platforms in August during the campaign, with a cost per new user less than 0.5 RMB. May 2022 to May 2023: Managed the year-round user and revenue growth operation for LingoCloud, planned annual promotional activities, and drove secondary propagation with minimal development and manpower costs. The Singles' Day campaign alone generated cumulative revenue exceeding 300,000 RMB, setting a new record. December 2023 to January 2023: Planned and executed the year-end report campaign for LingoCloud, aligning with the year-end theme for brand promotion. June to September 2023: Responsible for new media advertising for ColorfulCloud, accurately targeting audiences and scenarios, driving feature optimization, and achieving the promotion of ColorfulCloud from 0 to 1 in multiple promotional directions, meeting target expectations.