Maggie Winzeler

A supportive community that empowers women founders with resources to foster sustainable success and well-being.

Every Woman is Worthy® is committed to uplifting women by offering inspired products and fostering meaningful engagements. Our brand is built on four foundational pillars: Uplifting Products, Giving Back, Mission, and Responsible Manufacturing. These principles guide us in developing a business model that is not only scalable and sustainable but also has a significant positive impact. We engage with manufacturing partners who adhere to stringent standards, prioritizing waste reduction, the incorporation of recycled materials in our products and packaging, and the mitigation of shipping-related emissions. Our dedication to social responsibility and environmental stewardship is unwavering as we continuously seek innovative ways to contribute positively to society and the planet. Every Woman is Worthy® champions the belief that advocating for systemic justice is crucial in recognizing and valuing the diverse experiences and overall well-being of women. We recognize that transformative change begins at the individual level and is achievable through thoughtful, everyday actions. Our mission is to affirm the inherent worth of women, allocate a portion of our net profits to organizations aiding marginalized and underserved women, and provide tangible support through considerate initiatives. We invite you to explore our range of inspired products and engage with our community by following us on Instagram @everywomanisworthy and participating in the conversation using #everywomanisworthy. Additionally, we offer competitive rates for businesses interested in bulk purchases for employee appreciation and conference events. For more information and to join our cause, please visit: https://everywomanisworthy.com/

As the proprietor of WellnessWinz.com, I specialize in providing comprehensive wellness content and services tailored for women. My work has garnered recognition across multiple prestigious platforms, including Shape Magazine, MyFitnessPal, Thrive Global, NBC News, The Washington Examiner, Spark People, Mad Dogg Athletics, Peak Pilates, and Spinning, among others. Within the initial series of eight blog posts, WellnessWinz attracted over 3,000 unique visitors, reaching an audience from 36 different countries. To date, the blog features hundreds of published articles and has expanded its global reach to women from over 170 countries, amassing several hundred thousand unique visits. My contributions have been recognized academically as well, with content published by Montezuma Publishing for the ESL English course at San Diego State University. This blog has also catalyzed a Content Marketing Partnership with the prestigious University of Virginia (UVA). WellnessWinz integrates a diverse array of media, design, and marketing strategies to create evergreen content and reach readers.

I have provided strategic consultancy in marketing, communications, and business development to a Washington, DC-based startup, leveraging my expertise to drive growth and engagement. During operations, Fitiverse was an innovative digital platform designed to enhance community engagement through fitness. It successfully connected over 1,200 members with more than 50 complimentary, social fitness events weekly, under the engaging motto "Get Social with Fit." Our collaborative efforts fostered notable partnerships with esteemed organizations such as FitDC, initiated by the DC Mayor's office, the DC Department of Health, the DC Department of Parks & Recreation, and FitArlington, significantly amplifying our outreach and impact. Additionally, Fitiverse earned recognition in the fitness and health community, being selected as a highlighted presenter at prestigious events including the National Walking Summit and the College Fitness Expo, marking its stance as a leader in promoting community health and fitness.

I have specialized in the development of program design, branding, strategic planning, and content creation for a diverse portfolio of startups within the fitness, health, and wellness sectors. My expertise encompasses a broad spectrum of products, including cutting-edge technology and digital solutions aimed at enhancing women's healthcare resilience. My responsibilities have extended to the meticulous management of business plan formulation and refinement, branding, digital marketing, media production, and the facilitation of internal communications, among other critical business functions.

"The Academic Excellence and Student Achievement Award honors three graduating students in the Sports Industry Management program who have earned the highest academic achievement. This award honors students for their distinguished academic and leadership accomplishments in the Sports Industry Management program."

Concentration in Communications and Digital Marketing Earning this Master's degree has equipped me with a comprehensive skill set that blends the strategic facets of sports and wellness management with the dynamic world of digital marketing. This specialized education has honed my abilities in crafting targeted marketing strategies, managing digital campaigns, and engaging with diverse audiences through various online platforms. It has also provided me with a deep understanding of analytics, brand development, and effective communication techniques tailored to digital environments. These skills are essential for navigating the complexities of marketing and communications. • Several highlights include the following projects: -Corporate press kit for Coca-Cola and LeBron James -Corporate communications plan for Athletes for Hope -Digital marketing campaign; US Soccer, FIFA Women's World Cup 2015 -Nike CSR initiative; developing management through basketball -Proposal response to RFP; USA Karate National Championships and US Trials -Sponsorship proposal; Atlanta Dream and Newell Rubbermaid -Under Armour event proposal; The NOVA Marathon Other Activities: • Volunteering on the Marketing Committee for the Georgetown 5K Race Against Homelessness which raised $12,000 for the Georgetown Ministry Center • Joining the American Marketing Association; DC Chapter (AMADC) • Attending the Women's Policy Forum hosted by Google for Entrepreneurs, IFC, UP Global and Astia • Participating in startup events hosted by 1776, Start-up Hoyas, UP Global, and Start-up Baghdad • Working with the World Bank to create a survey for women’s health needs in Djibouti • Volunteering for Girls on the Run (GOTR) • Joining the Georgetown Women's Alliance • Attending the State of Entrepreneurship Address at the National Press Club • Assisting with Guest Services and Operations at FedEx Field for the Argentina vs El Salvador match

Working within a startup incubator has been an invaluable experience, offering a unique vantage point on the intricacies of entrepreneurship and the rapid pace of career development in the startup ecosystem. This immersive environment has provided firsthand insights into the lifecycle of startups, from ideation to scaling, fostering an understanding of agile methodologies, lean startup principles, and the critical importance of adaptability and resilience in business. Engaging with a diverse array of entrepreneurs and mentors has enriched my perspective on problem-solving, innovation, and strategic thinking. This hands-on exposure to the startup world has not only accelerated my career growth but has also equipped me with a toolkit of entrepreneurial skills, emphasizing the significance of networking, continuous learning, and the ability to pivot strategies in response to market feedback, all of which are indispensable for navigating the dynamic landscape of today's business world. During the Startup Hoyas Summer Incubator, I refined and advanced my capabilities in customer discovery, beta testing, value proposition formulation, and business pitch delivery for a standalone project. This intensive experience allowed me to: • Execute in-depth discovery interviews with over 100 potential clients, gaining valuable insights into their needs and preferences. • Design, streamline, and automate a distinctive program, which I subsequently presented to and evaluated with numerous potential customers. This process not only enhanced my strategic and analytical skills but also my ability to innovate and adapt solutions to meet market demands effectively.

During my tenure as a graduate student specializing in Communications within the Sports Industry Management program, I contributed as a content creator for the company, leveraging my academic insights to enhance the brand's narrative and outreach. My role involved: • Crafting compelling content that aligned with the company's strategic goals, particularly emphasizing Mad Dogg Athletics' position as a leader in the fitness industry with its unparalleled array of fitness equipment, innovative programs, and educational initiatives designed to offer exceptional fitness experiences. • Highlighting the expansive reach and impact of Mad Dogg Athletics, underscoring its global presence in over 80 countries and its comprehensive portfolio of esteemed fitness brands such as Spinning®, Peak Pilates®, CrossCore®, Bodyblade®, Ugi®, Resist-A-Ball®, Spin Fitness®, and KettleBell Concepts™, each contributing to the company's mission of touching the lives of millions of consumers daily with premier fitness solutions.

During my tenure at the SCLA, I distinguished myself by effectively orchestrating and delivering over 7,500 private and group fitness sessions, integrating a comprehensive wellness approach with superior interpersonal skills to deliver tangible outcomes for my clientele. My commitment to excellence and client satisfaction was consistently acknowledged, culminating in my elevation to the role of Advantage Trainer (ADV), the pinnacle position for client engagement at SCLA, within a mere three-year timeframe. This distinction, coupled with my annual inclusion in the national top twenty trainers, underscores my exceptional communication skills and the superior quality of my service, enabling the successful transition of virtually all my clients to the elevated ADV rate, marking a significant 50% uptick in service cost. Throughout my career, my adept sales strategies and client management skills facilitated annual sales figures consistently exceeding $130,000, encompassing both in-house and private clientele, with total earnings surpassing $500,000 in the concluding years of my full-time training engagement.

• Took sole responsibility for the planning, implementation and coordination of a new, year-long fitness program called the Downtown DC Run Club (DDRC). DDRC was one of the region's most successful fee-based, small-group fitness programs at the time • Managed 12+ different weekly running times, off-site races and special events, weekly scheduling, and monthly marketing materials

• Demonstrated flexibility and effectiveness managing staff from 7 different departments and thousands of club members • Assertively and professionally handled operational, customer and employee issues, emergencies and changes to published schedules • Point person serving as liaison between the corporate office and DC club while acting on duty; handling all announcements, compliance issues, IT troubleshooting, and more

• Engaged in collaborative, behind-the-scenes administrative functions supporting student athletics and exercise at The University of Virginia's Aquatics and Fitness Center • Helped manage equipment inventory, special announcements, instructor time-card reporting, and instructor performance for 20+ instructors and 4 studio spaces

• Activities and Volunteering: -Pancakes For Parkinson's Board Member -Alpha Chi Omega member in support of The Shelter For Help and Emergency -UVA Aquatics and Fitness Center Group Exercise Program Supervisor -The Nicaraguan Orphan Fund -Wellness Administration Internship -Kluge Children's Recreational Aquatic Therapy Assistant -Team in Training Fundraising and Racing for the Leukemia and Lymphoma Society