Madison Hale

- Develop and implement social media and marketing strategies, increasing engagement and follower growth across Instagram, Facebook, TikTok, and Pinterest. - Coordinate daily content creation, scheduling, and community engagement to ensure a cohesive brand presence and strengthen brand loyalty. - Analyze performance metrics to optimize strategies and improve overall brand success. - Publish engaging blog posts via Shopify, aligning with SEO and brand objectives. - Organize company events, enhancing brand visibility and community engagement.

- Manage the creation and distribution of influencer and PR packages for all brand launches and product promotions. - Coordinate influencer and PR communication, building and maintaining strong relationships to encourage brand loyalty, recurring collaborations and maximize brand exposure. - Identify and onboarded new influencers to expand brand exposure and diversify content - Track collaborations using Shopify tools, analyzing performance metrics to refine strategies and generate an increase in brand mentions. - Monitor social media trends and competitor activities to inform influencer strategy and identify growth opportunities.

Produce media content for multiple influencers/bloggers. Come up with concepts, film and edit videos related to lifestyle, fashion, beauty and health. Many of these often involve shooting content for brand deals, collaborations and promos.

- Coordinated the development of social media content aligning with clients’ brand and marketing goals. - Developed weekly content calendars to ensure timely and impactful posts across platforms. - Researched industry trends and platform updates to maintain relevance and innovation in strategies. - Collaborated with creative teams to produce high-quality graphics, images and videos.

- Created daily posts across Instagram, Facebook, Pinterest, and LTK, driving revenue and audience engagement. - Designed and distributed daily newsletters via Flodesk to grow sales and subscriber loyalty. - Produced visually appealing images and graphics using Canva to support blog and socials. - Managed blog updates through WordPress, optimizing posts for SEO and readability. - Analyzed trends and competitors to craft effective and relevant strategies. - Conceptualized, filmed and edited video content, aligning with current trends. - Coordinated brand collaborations and ensured agreement expectations were met.

- Greeted and checked in members, prospective members and guests - Addressed any questions/comments/concerns, answered phones, updated membership accounts, completed transactions, sent necessary emails, invoices, documents - Maintained an orderly and clean work area, and aided other departments with related tasks

- strategically arrange displays/products to attract customers, highlight products and increase sales. - assist customers throughout shopping experience (answering questions, locating products, placing orders, doing transactions, styling outfits/products)