Macloud Moyo

I help lean B2B marketing teams build predictable pipeline through two things we do really well: running high-performing paid media campaigns and creating ad content that actually converts. Instead of being another external agency, we embed directly into your team - joining your daily standups, using your tools, and owning the same outcomes you do. We work with growth-stage B2B companies (£1M-£50M ARR) who need their marketing to drive real revenue, not just pretty reports.

Leading digital marketing initiatives for this innovative immunology CRO, developing and executing comprehensive marketing strategies to promote cutting-edge preclinical drug discovery services. Managing social media channels, content marketing, SEO/SEM campaigns, and paid advertising to increase brand presence and drive client acquisition across biotech and pharmaceutical sectors. Collaborating with scientific and sales teams to create targeted campaigns supporting immune-oncology, autoimmunity, and therapeutic development programs.

Strategic digital marketing leader responsible for brand development and market expansion in the immigration services sector. Overseeing comprehensive marketing operations including paid media, content strategy, CRM management, and website optimisation. Building and mentoring high-performing marketing team while driving measurable growth through innovative, data-driven campaigns.

• Branding – Company values & USP’s. • Budgeting – Bring together an affordable budget for clients to drive desired results within deadlines. • Company branding on social media platforms – Engagement, Growth, Loyalty & USP’s. • Content Development & Management – Target specific audiences & Creative content generation. • Develop and manage campaigns – End to end. • E-commerce – EBay, Shopify, PPC (local & national), SEO (regular updates), B2B & B2C. • Email marketing campaigns – Normal lists, Segmentation & Mailchimps. • Google – Google Ads, Analytics, Keywords, Webmaster, Trends & YouTube. • Network – Source website designers, Photographers, Influencers & Bloggers. • Research and produce organic content – Photoshoots. • Research company markets and potential customers _ Meeting with current & potential clients face to face & over the phone. • Social Media Consultancy – Teaching the basics of different SM platforms. • Social Media Marketing – Instagram, Facebook, Twitter + more. • Social Media Strategies – Scheduled posts, Segmentation, Differentiate platforms (different content for each platform) & Understanding the clients Goals.

Responsible for managing Pay Per Click campaigns for a number of automotive clients which include Google AdWords, Bing, Facebook and other paid advertising platforms. Day-to-day set-up and implementation of PPC campaigns. Keyword, Ad and Conversion Optimisation including split testing Ads and Landing Pages. Day-to-day set-up and implementation of paid advertising across social media channels. Growing PPC search traffic and conversions. Managing budgets and maximising ROI. Ensure FCA compliance. Liaising with Google Account manager to optimise performance and ensure that we are at the leading edge of PPC and always utilising the latest tools and offerings from Google.

Sports Therapy