Luke Hodgkins

In a pivotal role as a Board Member and Digital Operations Director, my role is a driving force behind the strategic direction and digital success for our client accounts. Entrusted with executing sophisticated digital advertising campaigns, my initiatives amplified clients brand visibility, surged website traffic, and augmented sales. With management of our operational team, timelines, and budgets, I championed operational excellence, ensuring each client campaign was optimised for performance and impact. My oversight spanned across the multifaceted realms of Data Analysis, SEO, Paid Search, Paid Social, CRO & more, cultivating a robust digital ecosystem thriving on innovation and efficiency. Armed with analytical insights, I refine strategies, monitor digital footprints, and communicate progress through comprehensive reports, embodying a vision of transparency and continuous strategic enhancement.

In a strategic leadership role at Global Search Marketing Ltd, I harnessed the expertise of a team of certified PPC, SEO, and Digital Marketing professionals to foster innovative strategies that amplified ROI, website traffic, and customer acquisition across client accounts. My approach was rooted in meticulous analysis and tailored strategy, ensuring each search campaign was optimised for success and growth. At the board level, my responsibilities were multifaceted and impactful. Driving the company’s sales and overarching marketing efforts, my focus encompassed new business acquisition and the expansion of our service offerings. A key contributor in positioning Global Search Marketing Ltd as a Premier Google Partner and powerhouse in the search marketing arena, continually refining our approach to foster innovation, competitiveness, and exemplary service in the ever-evolving digital landscape.

Reporting directly to the board, I assisted in driving the organizational direction and critical decision-making processes, manifesting a vision that continually elevated the operational and strategic horizons within the business. My responsibilities encompassed a vast spectrum: overseeing daily business operations, steering sales and marketing initiatives, cultivating key client relationships, and directing an adept operational team towards excellence and continuous improvement.

Reporting directly into the Managing Director and the Board, I was responsible for elevating staff productivity by a remarkable 150%, instrumental in developing transformative strategies across vital client accounts, amplifying ROI, brand visibility, and overall traffic growth. Within the role I marketed a multitude of industry verticals, ranging from Finance, Real Estate, E-Commerce and Entertainment, embodying a versatile mastery over diverse market dynamics. Overseeing the implementation of robust search strategies, meticulously curated for long-term growth and swift, impactful returns. Harnessing the power of premier marketing platforms such as Google Ads, Bing Ads, Display Advertising, Shopping campaigns, and Re-Marketing, driving initiatives that flourish in innovation, precision, and success.

Within this role I applied advanced and specialist marketing skills and techniques to steer the realms of Pay-Per-Click (PPC) advertising and Search Engine Optimization (SEO) towards success. At the core of this role lies the responsibility of crafting, deploying, and managing multifaceted PPC campaigns that magnetise targeted traffic, alongside optimising web content to escalate visibility in search engine results. Armed with a robust arsenal of analytical insights, I fine-tuned strategies to bolster return on investment, applying a nuanced understanding of market trends and consumer behaviors.