Lukáš Hájek, MBA

• Development of a long-term sales and marketing strategy for the company within CEE region (Czech Republic, Slovak Republic, Poland, Hungary, Croatia, Romania, Serbia) for the brands Franz Josef Kaiser, Giana, Asia Time • Setting KPIs for the purchasing and sales departments, implementing financial planning for the entire Gaston group • Preparation and gradual implementation of the company's new organizational structure, creating processes and responsibilities within the Gaston group • Defining corporate values with subsequent implementation across the Gaston group

• Adaption of Global Henkel vision & strategic directions for Hungarian market with major focus for achieving strong sales growth, significant improvement of profit and strengthen market position of LHC division • Defining main KPI`s for Sales team, Marketing team, TM&CM&NRM department, Supply chain department respecting company strategy and motivational factors of the people • Full responsibility for P&L figures • Leadership & people management responsibilities with focus on improvement of culture of collaboration among team members, setting atmosphere of trust and support • People empowerment & keeping high performance attitude as basic tool for common success • Active approach with people development and talent scouting via personal contacts and regular performance evaluation